Sr. Brand Manager Jobs

Senior Brand Manager

Moncton, NB

Our client, a leading food producer has an opening for a Sr. Brand Manager - Retail in Moncton, NB.

As the successful candidate, you will develop and execute marketing plans for the company's brand and oversee the execution of packaging design, sponsorships and shopper marketing initiatives.

Successful candidate will possess a combination of following qualifications:

• Excellent leadership, interpersonal and communication skills (oral & written)
• Ability to work independently as well as collaboratively in a team environment
• Advanced skills with PowerPoint, Excel & Word
• Quantitative, business analysis & project management skills
• 5+ years of experience in brand management and product development
• Creative & strategic thinking/planning skills
• University degree in Business Administration – major in Marketing preferred
• Problem solving, negotiating and organizational skills with strong attention to detail

Key responsibilities

• Lead packaging design development for innovation and renovation projects working with key stakeholders. Collaborate on new product innovation and renovation projects to ensure alignment with brand marketing plans.
• Develop and execute marketing plans for the Retail brand in Canada, US and International. Includes master brand and product focused campaigns and initiatives (i.e. mass media, digital, shopper marketing, product trial initiatives, research, etc.). Manage agency partners.
• Develop strategies/contracts and oversee execution of sponsorship for major properties, delivering positive ROI and increasing market share in key sponsorship regions. Manage agency partners.
• Team Leadership – Manage Brand Manager, Content Manager and Marketing Coordinator, overseeing key projects and providing coaching and leadership.
• Develop and execute shopper marketing plans in support of marketing and sales plans. Monitor and measure results. Manage agency partners. ?
• Strategic product portfolio management and insights