Senior Market Manager, Go To Market - Base Engagement

Are you looking for an opportunity to propel your career while spearheading a brand new lifecycle marketing program? We have a role for you!
Our Team And What We’ll Accomplish Together
We’re embarking on an exciting journey with the growth and evolution of our Home Solutions offerings.
In this role as Senior Market Manager, Go To Market - Base Engagement, you will have direct ownership to shape the customer engagement strategy of our rapidly growing portfolio. The successful candidate will join a team of all-star marketers working in an entrepreneurial environment to stand-up one of the highest-profile projects at TELUS.
What You’ll Do

• Monitor base engagement to identify opportunities and implement changes that will foster a culture of customer satisfaction and retention through operational process improvements, frontline coaching, job aid toolkits and offers
• Partner with our data, marketing communications and deployment teams to design best-in-class campaigns leveraging propensity models and personas to personally connect with customers via mediums and messaging that best resonates with them
• Collaborate with a large group of stakeholders across products and services, operations, and digital to map a digital-first onboarding, cross-sell and upsell journey for new Home Solutions customers in emerging growth markets
• Lead the strategic development, planning, tactical execution and reporting of the customer engagement strategy to achieve likelihood to recommend, product intensity and churn targets

What You Bring

• Known for your focus on strategy, you’re a seasoned strategic marketer who can articulate consumer needs, develop go-to-market plans and execute complex programs
• A natural leader with a reputation for building strong relationships, tackling ambiguous problems, and driving action
• Experience developing and managing complex email, SMS and outbound campaigns
• A passion for data that will translate into the development of data-informed customer journeys and marketing campaigns
• Known for your ambitious spirit, bias for action and continuous improvement
• Recognized for your project management, organization, execution skills, attention to detail, and persistence in the face of resistance

Great to haves

• A business undergraduate degree in Marketing or communications
• 5+ years progressive experience in Marketing and business management positions
• Experience building and managing base management and retention campaigns
• Knowledge of the Google suite of applications, notably Slides and Sheets
• Experience with reporting visualization tools such as Tableau and Domo
• Strong articulate communication skills to deliver excellent presentations