Senior Manager, Marketing Data & Analytics

If you are looking to join one of Canada’s fastest growing companies, goeasy Ltd. is the place for you! Certified as a Great Place to Work®, recognized among Canada’s Most Admired Corporate Cultures, GTA's Top 100 Employers, one of Canada’s Top 50 Fintechs, North America’s Most Engaged Workplaces, and placed on the 2022 Report on Business Women Lead Here list, we want the best and brightest to join our team.
We are a publicly traded company on the TSX with over 4000% shareholder return since 2001. Accredited by the Better Business Bureau, goeasy Ltd is a Canadian company that provides non-prime leasing and lending services through easyhome, easyfinancial, and LendCare.
We’re seeking a Senior Manager, Marketing Data and Analytics that is a passionate data-oriented problem solver. You are relentless in unlocking marketing insights from complex and often disparate data sets, have a strong business background, and a customer first focus. In this role, you will report to the Director, Digital Performance Marketing and work closely with internal teams within Marketing, Business Intelligence, and Risk and Analytics. Your primary responsibility will be reporting and analyzing performance of our marketing channels (e.g., Google, Meta, organic digital, email, web, and other emerging digital channels) and key marketing segments. You will be leading a team (one direct report) that is laser focused on the performance and the impact of optimizations on our campaigns and promotions, continually providing recommendations to improve our marketing effectiveness. Core responsibilities also include leading our marketing data and analytics strategy and ensuring we’re leveraging first and third-party data to drive profitability and new customer growth.
This is a hybrid that role requires onsite presence at our Mississauga office, with the option to work at our downtown Toronto office as well.
Job Responsibilities

• Develop and implement a multi-touch attribution strategy that allows us to understand marketing channel performance across the entire customer journey to ensure we’re making the right investments to drive profitability and new customer growth
• Develop and deliver on a marketing data and analytics technology roadmap to ensure we have the right platforms and vendors given our unique needs and business challenges
• Build out forecasting models that clearly lay-out our digital growth metrics on an annual basis with the flexibility to make ongoing adjustments based on external (i.e., market demand, competition) and internal (i.e., budget, channel mix) factors
• Work directly with external partners – e.g., Google, Salesforce etc. – to ensure we’re getting the most out of our investments, leveraging the ‘multiplier effect’ that partners with scale can bring to our business
• Oversee the implementation of Google Analytics 4 and Google Analytics 360 to ensure we have the right technology in-place to enhance our analytical capabilities and sophistication
• Run a marketing data and analytics function that services the Marketing team and the organization more broadly, providing stakeholders with support in their day-to-day duties including campaign insights and analytics to ensure key KPIs are being met
• Work closely with our BI and Risk and Analytics teams to identify opportunities and methods to leverage our first party data to better reach existing customers and identify valuable prospects
• Continually lead the organization in the analysis of market trends, enabling us to capitalize on opportunities as the occur in real-time
• Lead a measurement and reporting strategy that enables the organization to leverage actionable insights that optimize marketing channel and data performance
• Manage a performance-oriented team of one subject matter expert that is able to distill complex data and information sets into straightforward and actionable insights at both the working group and executive level
• Lead a team that provides daily, weekly, monthly and post-campaign reports for internal stakeholders including managing ad hoc requests and maintaining data visualization and dashboarding tools

Qualifications

• Proficient in data retrieval, structuring and visualization to ensure we can amalgamate disparate data sets into a cohesive view
• A deeply curious and critical thinker that is motivated by unanswered questions and the drive to solve them through creative and transparent methods
• 5-7 years of relevant experience in the marketing data and analytics field with a primary focus on digital
• Excellent problem solving and technical troubleshooting skills
• A self-starter that identifies opportunities where data and analytics help to solve real business problems
• Ability to work in a very fast-paced and dynamic team environment, with a willingness to pivot as the needs of the business change and evolve.
• Knowledge of and experience with Google Analytics 4, Google Analytics 360s and Advanced MS Excel (formulas, pivot tables, v-lookups)
• A post-secondary degree in data science, marketing analytics, commerce, or related field
• Understanding of Sales Force Marketing Cloud, Tableau and Salesforce CRM considered a valuable asset
• Demonstrated experience building out a multi-touch, cross-channel, attribution strategy to ensure we have the right channel mix, contributing to an overreaching media mix model
• Demonstrated ability to build out accurate and detailed forecasting models to ensure the team is meeting growth targets
• The ability to surface and simply explain insights that have been derived from complex data sets
• Experience and deep understanding of digital media (e.g., programmatic, paid search, web, social etc.) and CRM data sets is a must

Diversity, Inclusion, And Equal Opportunity Employment
At goeasy, we believe that we can only be the best when people are able to bring their best selves to work every day. This means that we are committed to cultivating and preserving a work culture where we celebrate who we are, where everyone feels seen and heard and where every employee can fulfill their potential. As an equal opportunity employer, we are committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with all legislative requirements throughout Canada. Please let us know if you require an accommodation during any aspect of the recruitment process and we will work with you to address your needs.
Additional Information
All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire. We thank all interested applicants, however we will only be contacting those for interview who possess the skills and qualifications outlined above.
Why should you work for goeasy?
To learn more about our great company please click the links below:
http://goeasy.com/careers/