Senior Brand And Advertising Advisor

Description

• Temporary position lasting 12 months*
• Are you known for your role in marketing consulting?
• Do you have experience in digital marketing?
• Do you have experience in managing integrated campaigns

As a Senior Brand and Advertising Advisor within National Bank's brand team, you will have to orchestrate, produce and measure specific advertising campaigns in collaboration with the various internal and external partners.

You will propel the National Bank brand through digital and traditional campaigns while managing the brand on all communication channels.

You are a specialist in your field and you will be required to manage and mobilize all stakeholders taking into account the complexity of the stakeholder ecosystem.

Here Are Your Main Responsibilities

• Collaborate in the exercise of the annual marketing plan and the resulting initiatives according to the strategies under his/her responsibility
• Bring customer centricity to life by aligning campaigns with the strategies of other business lines and all marketing expertise for initiatives that target the same customer segments and recommend the optimal communication approach.
• Develop and oversee communication briefs and the ecosystem of large-scale advertising campaigns, having a significant impact on brand outreach and potential customer acquisition (Scale: national in relation to brand vision, digital marketing, market data, voice of customers and business objectives for the value chain payment and account and other priority segments).
• Support the Senior Director in representations to various stakeholders.
• Collaborate to innovate and bring to life the practice of advertising production and brand image
• Ensure efficient delivery of campaigns in terms of velocity, budget and schedule management and be accountable for continuous measurement and achievement of identified results and optimization.
• Be abrand ambassador and use their role of influence to ensure consistency through marketing initiatives within multidisciplinary work teams
• Brief external partners (agencies) and implement advertising plans and creative pieces for assigned campaigns.

Qualifications

Skills required

• Functionally bilingual, spoken and written (English and French), as you will deal with partners (clients, service providers, consultants) across Canada.
• Ability to manage a large number of 360 mandates (traditional campaigns – TV, radio, print – digital, branding, etc.)
• Experience in multichannel campaign management
• Experience in marketing project management and advertising campaign production, including performance measurement of integrated campaigns
• Mastery of digital marketing and paid media (TV, print, radio); essential
• Experience in brand management and B2B
• Bachelor's degree related to the sector of activity and 7 to 10 years of relevant experience OR Master's degree related to the sector of activity and four years of relevant experience

Preferred Skills

• Strong ability to influence and advise
• Ability to challenge the status quo and continuously optimize to ensure business impact
• Mastery and understanding of digital purchasing; An asset

Your development and career opportunities

Opportunity to progress in the team by occupying more senior and more responsible positions.

Hybrid work

We aim to offer you maximum flexibility in your work to promote your quality of life. This includes hybrid office and remote working, flexible working time to reconcile work and personal life, and flexible leave at times that matter.

Your Benefits

In addition to competitive compensation, upon hiring you’ll be eligible for a wide range of flexible benefits to help promote your wellbeing and that of your family.

• Employee Share Ownership Plan
• Preferential banking services
• Health and wellness program, including many options
• Virtual sleep clinic
• Generous pension plan
• Employee and Family Assistance Program
• Flexible group insurance
• Telemedicine service
• Initiatives promoting community involvement

These are a few of the benefits available to you. We have an offer that keeps up with trends as well as your needs and those of your family.

Our dynamic work environments and cutting-edge collaboration tools foster a positive employee experience. We actively listen to employees’ ideas. Whether through our surveys or programs, regular feedback and ongoing communication is encouraged.

We're putting people first

We're a bank on a human scale that stands out for its courage, entrepreneurial culture, and passion for people. Our mission is to have a positive impact on peoples' lives.

Our core values of partnership, agility, and empowerment inspire us, and inclusivity is central to our commitments. We offer a barrier-free workplace that is accessible to all employees.

We want our recruitment process to be fully accessible. If you require accommodations, feel free to let us know during your first conversations with us.

We welcome all candidates! What can you bring to our team?

Ready to live your ambitions?