Product Specialist - Hybrid

Travel Alberta is the destination management organization of the Government of Alberta. We promote Alberta as a desirable place to travel, live, work, play, invest and learn. If you're passionate about helping this incredible province prosper and want to be part of an award-winning organization with strong corporate values, energetic team members and a great culture, Travel Alberta is the destination for you. Our work directly and indirectly benefits our province, driving visitation and revenue, diversifying the economy, providing jobs, encouraging economic investment, and enhancing quality of life for Albertans and their communities.

The BEST of Alberta starts with you - https://www.youtube.com/watch?v=MKV022EJAw4 come and be a part of this amazing organization.

Position Summary

As a Product Specialist, you will be responsible for executing on the digital product strategy and roadmap to achieve Travel Alberta’s organizational mandate to drive Alberta’s visitor economy. Connecting with cross-functional teams regularly, you bring an entrepreneurial mindset and innovative approach in distilling business goals into a product vision, roadmap, and refined product backlog. Most importantly, you can help us build better products that people love to use.

The main accountabilities of this position include partnering with teams in the development lifecycle for a variety of digital products, analyzing and optimizing the user experience for Travel Alberta’s consumer and industry-facing products. Solving user problems alongside the UX Specialist, Product team members, IT and agency partners, this role requires awareness of current best practices to support the user experience and communication skills to express the future vision of Travel Alberta’s digital products.

Primary Duties Or Responsibilities

Product Management

• Accountable for overseeing the project budgets, including maintaining the product budget, tracking expenses, and ensuring the project stays within the allocated budget and help the Products Team make informed decisions about which features and initiatives should be prioritized within the product roadmap.
• Report on user research to stakeholders and use the data to inform design or content decisions and strategy.
• Develop and communicate clear user stories, acceptance criteria, and product roadmaps to guide the development team.
• Use design thinking and a deep understanding of the iterative user experience design process.
• Responsible for innovation and end-to-end launch of consumer and industry-facing products.
• Ensure the timely and successful delivery of product development or enhancement releases.
• Present solutions to stakeholders and seek feedback.
• Define and prioritize product backlogs, ensuring features and enhancements align with business objectives and user needs.
• Champion agile principles and methodologies, ensuring efficient and effective product development and releases.
• Continuously seek out ways to improve the user experience, through user feedback and keeping abreast of industry trends and best practices. This includes staying up to date with new technologies and being open to feedback to improve skills.
• Co-develop, own and execute on product roadmap. This includes understanding business objectives, market trends, and user needs to shape the direction and goals of the product.
• Collaborate with cross-functional teams, both internal and external agencies, to gather requirements and develop solutions.
• Facilitate user research and analysis to understand the needs and behaviors of the target audience.

Product Backlog Management

Stakeholder Partnership and Communication

• Collaborating with agencies, internal teams and business partners to ensure that the end product meets the needs of the users while achieving business goals. This includes working with IT support, user experience, product managers, developers, and agencies to ensure that the design is technically feasible and can be implemented according to corporate standards.
• Provide guidance and support to internal business partners, answering questions, and developing processes and documents to support self-service business model.
• Provide day-to-day operational guidance and support to Travel Alberta's tourism product content Contact Centre to ensure this team is effectively supporting the delivery of Travel Alberta's tourism product content strategies.
• Work with Travel Alberta’s Destination Development team, Brand and Content Studio, and marketing teams to align overarching product objectives.

Measurement and Reporting

• Reporting performance to stakeholders and use the data to inform key product decisions and strategy.
• Continually monitor, track, and optimize product performance with internal teams and agency partners to achieve business goals.

Required Qualifications

• Able to provide strategic recommendations backed by data and product management best practices.
• Experience in defining product roadmaps, creating project plans, facilitating user research and testing, and working with both internal and external teams is an asset.
• We kindly thank our agency partners, we will NOT require assistance with this recruit, we kindly request no phone calls or email inquires. Thank you.
• Experience with agile methodologies and demonstrated project management skills with ability to manage multiple tasks effectively.
• Bachelor’s degree or diploma in a relevant field, such as Business Administration, Communications, or Computer Information Systems. Product Management certification or training is an asset.
• Strong understanding of product management principles, methodologies, and best practices developing optimizations, A/B testing and reporting metrics.
• Excellent communication skills with the ability to engage, influence, and inspire teams to drive product knowledge, adoption, and alignment.
• 3+ years of experience in a product owner or product management role.
• Ability to listen to and support stakeholder needs, always keeping the bigger picture in mind.
• Strong interpersonal and relationship management skills, particularly in managing the needs of external stakeholders, internal team members, and agency partners while maintaining relationships.

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