Media Relations Strategist [University Of New Brunswick]

Closing Date: August 4, 2023 at 4:00 PM

STRATEGIC COMMUNICATIONS & MARKETING

The Strategic Communications & Marketing Office (SCM) plays a significant role in supporting the university's strategic vision, direction, and mission. It is a bi-campus team responsible for advancing and elevating UNB's reputation through insight-focused and performance-driven brand leadership, communications, marketing, public relations, creative services, media relations and issues management.

What We Offer

Full-time | Continuing | Fredericton | Hybrid

UNB is committed to ensuring employees can maintain a healthy work-life balance. As such, we are proud to support a hybrid work approach, which includes flexible hours and work-from-home options.

Standard Work Hours: Summer Hours: Mon - Fri | 7:45 am - 4:00 pm | 36.25 hours per week

Salary Range: $54,388 - $70,711 per annum

YOUR FOCUS

Reporting to the Associate Director, the Media Relations Strategist is UNB's in-house expert on the workings of television, radio, print and online journalism and is skilled in establishing a controlled and positive image of UNB in the media. Positioned within the Communications Specialty Team, this role works collaboratively with a team of excellent and passionate writers and communicators, designers, marketers, and videographers.

• Sit on committees as a representative for SCM leadership.
• Support to UNB community with media requests.
• Other assignments and projects to support the health, growth, and productivity of the SCM team.
• Assist in the development of media relations for various campaigns.
• Help build UNB's profile and reputation through earned media.
• Position UNB Faculty and Alumni as thought leaders in the media.
• Develop and foster relationships with key media stakeholders.
• Serve as the University's primary liaison with the media.
• Analysis of media requests and recommend responses.
• Collaborate on crisis communications.
• Help develop and implement a proactive media relations strategy that integrates with the larger communications strategy at UNB.
• Develop and deliver media training.
• Manage media listening, monitoring, and reporting.
• Regularly provide insights gained from monitoring to help evolve SCM strategies quickly.

What You Bring

• An equivalent combination of education and experience may be considered.
• 5 years of related experience in the field.
• Undergraduate degree in communications or journalism.

Additional Strengths

• Commitment to excellence in client service and a passion for working with the media.
• A professional and competent communicator with excellent written and verbal communication skills and the ability to exercise tact, diplomacy, and professionalism.
• Skills in using office equipment, computers, media monitoring tools, Microsoft Office 365, and its various applications, as well as other office software.
• Demonstrated ability to write and produce high-quality content such as press releases, commentaries, op-eds, speeches, and brand journalism. Strong media relations experience as well as media training.
• Able to focus on detailed tasks and work to deadlines.
• An exceptional storyteller.
• Able to deliver high-quality results under pressure, tight deadlines, and often evolving priorities.
• A detail-oriented, organized individual who is self-motivated.
• A naturally curious, collaborative professional with an interest in trying new ways of doing things, adopting new technologies, continuous improvement, and lifelong learning.

Are you interested?

WHY CHOOSE UNB?

UNB offers a large variety of benefits for employees, including a full pension, a minimum of three weeks of vacation annually, the Employee and Family Assistance Program (EFAP), and dental, life, and health insurance.

ADMINISTRATIVE, PROFESSIONAL AND TECHNICAL GROUP (APT)

This position is part of the non-union Administrative, Professional and Technical (APT) group.

COMMITMENT TO EQUITY, DIVERSITY & INCLUSION

The University of New Brunswick is committed to employment equity and fostering diversity within our community and developing an inclusive workplace that reflects the richness of the broader community that we serve. The University welcomes and encourages applications from all qualified individuals who will help us achieve our goals, including women, visible minorities, Aboriginal persons, persons with disabilities, persons of any sexual orientation, gender identity or gender expression. Preference will be given to Canadian citizens and permanent residents of Canada.

We thank all who apply; however, only those selected for an interview will be contacted.