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Marketing Manager / Responsable Marketing
Company | EXFO |
Address | Quebec, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Telecommunications |
Expires | 2023-09-06 |
Posted at | 9 months ago |
Role Description
- Work hand-in-hand with digital marketing experts, eve nts planners, corporate communication and public relations team, a s well as EXFO’s intern al marketing ag ency (writers, designers) to deliver creative campaigns
- Develop integrated campaigns combining top, mid and bottom of the funnel tactics to drive demand and accelerate sales
- Track the performance of your campaigns to optimize mix, content and tactics and ensure objectives are met or exceeded.
- Share insights and results with Marketing, Sales and Products to inform strategy and iterate
- Equip and train the sales organization as well as distribution partners with content and tools that support the sales process across the buyer’s journey
- Know your market, your buyers, your competition, your sales cycle and exchange insights with the products and sales teams to align perspectives and design marketing plans
- Get a deep understanding of EXFO’s products and solutions and define positioning and messaging that differentiates EXFO in the market
- Design go-to-market strategies for new or existing products including marketing campaigns and sales enablement
- 360 marketing skills, experience with product launches and integrated campaigns
- Ability to dialogue with Products and Sales teams and to influence them (s ales or products experience a plus)
- Experience designing and executing B2B marketing strategies on a global scale
- Ability to extract value from technical solutions and to story-tell
- Excellent knowledge of networking markets and technologies
- Strong written & oral communication skills
- Can-do attitude and go-getter profile, team player, ability to suggest innovative and creative solutions and to implement them
- Agile mindset, able to iterate based on campaigns performance
- Demonstrated ability to collaborate in a matrixed environment and manage ambiguity
- Data literacy, strong analytical skills with the ability to think and execute both strategically and creatively.
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