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Marketing Manager (Remote) Jobs
Company | Pearson |
Address | Toronto, Ontario, Canada |
Employment type | FULL_TIME |
Salary | |
Category | E-Learning Providers,Education Administration Programs |
Expires | 2023-07-01 |
Posted at | 11 months ago |
We are the world’s learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment, powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people. This position will be instrumental to the success of Pearson’s marketing initiatives for our Clinical Assessment products and services in Canada.
- Creativity
- Strategic Agility
- Planning and Priority Setting
- Business Acumen
- Communication and Presentation Skills
- Effective problem solving and decision-making skills
- Experience with content authoring and ecommerce tools (AEM, Hybris, etc.)
- Experience working with field sales teams
- Highly motivated, organized, and accountable individual with the ability to prioritize multiple projects and deadlines
- Bachelor’s degree in related field or equivalent experience
- Ability to manage multiple tasks and efficiently manage their own time as part of virtual teams
- Experience with Google Analytics, Tableau, and Salesforce Reporting
- International marketing experience preferred
- Work closely with the CMMs to develop thought leadership content with the goal of driving consistent content to the site.
- Demonstrated work with cross functional teams
- Creative and passionate about marketing and its impact on our market and customers
- Bi-lingual preferred but not required (English/French)
- 5+ years marketing experience
- Working knowledge of CASL and all privacy laws
- Excellent verbal and written communication skills
- Proven success in demand generation and content strategy
- Digital marketing campaign development experience
- Experience using marketing automation platforms with CRM integrations (Salesforce, Marketing Cloud, Pardot, HubSpot, etc.)
- Experience working with project management systems (Asana, Jira, Wrike)
- Background in the Education and or Healthcare market preferred
- Significant experience and demonstrated success with multi-project integrations
- Manage organic social channels by working closely with the CMMs on content strategy to drive engagement and increase followers
- Ensure all web content aligns with SEO strategy and paid search efforts
- Build strategies to help CMMs with customer segmentation and targeting
- Responsible for web site content and keywords to drive better page rankings related to campaign/product marketing materials, including such items as digital assets, product collateral, case studies/success stories, and thought leadership content.
- Building forms to capture lead generation that comply with Canada rules and regulations around opt-in.
- Work with the Creative Services team, freelancers, internal subject matter experts and other vendors as needed to develop approved design/content assets that meet brand guidelines and drive engagement.
- Google analytics tracking and reporting
- Ensure the content is optimized to drive registrations for the particular theme/topic.
- Build campaign web pages, forms for registration, and on-demand hosting to drive lead gen.
- Manage logistics related to hosting webinars.
- Collaborate with Pearson International marketing teams as needed
- Develop and maintain relationships with internal teams and external partners as assigned
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