Academic Digital Marketing Intern Co-Op/Intern (Remote)

Description

We are looking for a Digital Marketing Intern to join our Marketing team! In this role, you’ll be working with our Campaign Strategy & Product Marketing team in building a digital asset library and supporting our email marketing initiatives.

This internship will take place from September 5, 2023 to December 15, 2023.

Riipen is North America’s largest online marketplace for experiential learning. Through short-term project-based engagements embedded directly into the existing curriculum, Riipen makes it easy for higher education institutions and industry partners to collaborate.

Riipen is a mission-driven company and we look for team members who are passionate about what we’re working toward. Our company isn’t just about education, it’s built around education. We want you to enjoy what you do and who you do it with, and to grow and learn right alongside the business itself. We champion curiosity, creativity, and collaboration; and we continuously strive to create an inclusive and supportive environment where all of our team members feel they can bring their whole selves to work.

Key Responsibilities

• Monitoring and adopting email trends and best practices for improving email optimization
• Email marketing support
• Enrolling contacts into emails sequences as per weekly targets
• Reviewing and editing email drafts
• Managing replies through secondary inboxes and keeping them up to date
• Setting up email sequences and monitoring automation workflows
• Building and cleaning segmented lists
• Creating marketing collateral (one pagers, copywriting, ad graphics, blogs etc.) and categorizing into a digital asset library
• Working with Marketing Campaign Specialists on current campaigns
• Assisting with monitoring email campaign performance and reporting results

Skills, Knowledge and Expertise

• Ability to consistently deliver exceptional results on demanding timelines
• Strong writing skills and some copywriting knowledge
• Entrepreneurial spirit with a desire to work in a fast-paced startup environment
• Currently enrolled as a student at a Canadian post-secondary institution
• Strong communicator with the ability to explain concepts clearly both in writing and speech
• Detail-oriented, creative, and strong analytical skills
• A desire and willingness to learn - we don’t expect you to tick all the boxes; however, you should be curious and ready to take on anything thrown your way
• You connect with our mission

Bonus Points

• Experience using HubSpot, Canva, Google Analytics, and Excel

We ask that if you feel like you don’t check all the boxes but have the potential to learn what you don’t know, that you still apply! We believe that diverse teams are high performing teams and we strive to employ individuals with a diversity of backgrounds, experiences, and perspectives.

We would love to learn more about you! How have you championed life-long learning? What draws you to contributing to our work on eliminating barriers for emerging talent? What unique experiences would you love to bring to the work we do?

Benefits

• Great work environment - great people, great social impact - even remotely!
• Remote working opportunities
• Commitment from the entire team to help you learn and grow. No question is off-limits and we'll do everything we can to help accelerate your personal growth.

We appreciate your interest and application. Only those applicants under consideration will be contacted.

Riipen is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, colour, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances.

Reasonable accommodation is available for qualified individuals with disabilities, upon request.

Conceptualized by Dana Stephenson and Dave Savory for their capstone entrepreneurship project at the University of Victoria, Riipen addressed an issue that they faced personally as learners — the challenge of gaining relevant work experience, building a network of possible employers, and then demonstrating their skills to that network in order to find work that would help them start their careers. They were facing the graduation conundrum — You can’t get a job without experience, but you can’t get experience without a job.

Since inception in 2013, Riipen has expanded its reach internationally and has developed a state of the art technology platform that caters and provides significant competitive advantages for organizations and academic institutions while staying true to their original goal of supporting learner development. Riipen has enabled over 155,000 learner experiences at 430+ post-secondary institutions in 9 countries to partake in 10.2 million hours of applied learning with more than 25,800 employers.