Marketing And Engagement Leader

Summary The Marketing & Customer Engagement leader ensures the delivery of connected experiences to customers of GE Grid Solutions (GS) across all touch points, including customer events, trades-shows, sales collateral, internet presences and social media, by owning the development and digitization and by partnering with the GS Business Lines (BLs) and functional teams to build an engaging impactful marketing presence in support of GS and GE Vernova’s strategy and growth plans.

About Us

Grid Solutions, a GE Renewable Energy business, serves customers globally with over 12,000 employees. We provide power utilities and industries worldwide with equipment, systems, and services to bring power reliably and efficiently from the point of generation to end power consumers. We are focused on addressing the challenges of the energy transition by enabling the safe and reliable connection of renewable and distributed energy resources to the grid. For more about GE’s Grid Solutions, visit https://www.gegridsolutions.com

Why we come to work

Innovative and collaborative, our digital teams here at GE Renewable Energy create meaningful, impactful solutions - while always keeping an eye on the bigger picture. They are great communicators, working with complex concepts but being able to express them simply, keeping the customer at the center of their focus. To join our digital team, you’ll need to work at pace to tight deadlines, with a curious mind and a proactive approach to solving problems. You’ll get to feel proud of your work, have the space to be creative and innovative, and make a difference on a global scale.

Main Responsibilities

• Lead web presence (sites, portals, SEO, metrics) incl. migration to new technology & CMS.
• Support trade events and energy related industry events.
• Own Demand & Lead Generation (integration in websites, campaigns, tradeshows) for GS
• Originate & execute on digitized thought leadership incl. Grid of the Future & Energy Transition.
• Utilize existing social media outlets and identify digital tools to complement traditional comm’s.
• Support BLs by owning the Content Creation Process for new product introduction (NPI) launches.
• Leverage digital channels to engage customers in Grid Solution’s stories and narratives.
• Partner closely with the GE Vernova Brand Marketing team, BL Leadership & Commercial teams, esp. Marketing & Product Management, as well as IT/DT in carrying out the above responsibilities.
• Manage agencies to or outside parties in the delivery as appropriate.
• Optimize GS CRM & demand generation programs via lead generation & multi-touch campaigns.
• Develop media relations, serve as a GS media spokesperson, support with media engagements.
• Act as the GS expert for constantly evolving digital tools to position products & generate leads.
• Own the wing-to-wing stakeholder & customer digital engagement (websites, social media, fairs)
• Consult, support & develop GS leadership in communication to internal and external audiences.
• Develop content, campaigns and social communities that drive such engagement.

Required Qualifications

• 10+ years of experience in marketing, communications, and/or product management
• Bachelor’s degree in marketing, communications, related fields or equiv. knowledge / experience

Desired Characteristics

• Proven ability to work & influence T&D eco-system with 3rd party players (PR, advertising, digital)
• High energy, “can-do” spirit / self-starter.
• Attention to detail and quality, paired with high responsiveness and sense of urgency.
• Excellent project management skills. Ability to quality-manage multiple projects simultaneously.
• Collaborative team player able to work cross-functionally and in teams.
• Knowledge-seeker & trend scout, constantly assessing current trends and market dynamics.

Ability To

• Develop a diverse, high-performing team with inclusiveness, in a global matrix org.
• Absorb, digest and distil highly technical subject matter into clear and concise content.
• Translate growth vision of organization into actionable, quantitative plans.
• Communicate complex business, legal, regulatory, technical issues concisely/accurately.

Additional Information

Relocation Assistance Provided: No

• This is a remote position