Svp, Marketing & Customer Engagement

Introduction

Senators Sports & Entertainment brings world-class entertainment to the National Capital Region through premier events and a winning team on and off the ice. With a sustained culture of excellence and innovation and an unwavering commitment to outstanding guest and fan experience, Senators Sports & Entertainment is a source of pride and a pillar of leadership in the Ottawa-Gatineau community. Committed to delivering memorable entertainment experiences, building a strong community and creating fans for life, Senators Sports & Entertainment strongly values integrity, commitment, innovation, passion and perseverance.

The organization owns and operates the Ottawa Senators Hockey Club, Canadian Tire Centre, and the Belleville Senators, manages the Sensplex facilities across the National Capital Region, and works in partnership with the Senators Community Foundation.

Summary of the role

As an integral member of the Senators Sports & Entertainment executive team, the SVP, Marketing & Customer Engagement is a strategic leader with shared accountability for driving growth and innovation and achieving targeted business outcomes. As the SVP, Marketing & Customer Engagement, you will have oversight of a team of highly engaged professionals in the areas of brand, digital and social marketing, customer experience and innovation, and analytics and data insight, and you will work closely with corporate communications and media relations to develop and support proactive and reactive communications.

In this role, you will be responsible for defining and delivering an outstanding experience for all ticket, premium and corporate customers, partners, fans, and guests at event, hockey, community, and brand engagements. You will be a critical lead in the strategy and delivery of memorable off-ice entertainment experiences on game days that rival other NHL and professional sports teams’ game-day entertainment.

The marketing portfolio is diverse and will require you to lead, grow, and champion a consistent brand strategy and messaging plan, delivered through integrated marketing and media campaigns that leverage digital marketing, traditional media, social, partnerships, and community channels. You will oversee brand and digital marketing, including creative, campaigns, content, website and social media, ensuring that the content delivered is unique and engaging.

You will be a key stakeholder in the organization’s growth and innovation process and will identify insight-driven opportunities to improve experiences and drive efficiency across the business. You will lead the collection, analysis, and application of customer, competitive, and market data and insights to effectively identify needs, trends, and opportunities to drive short and long-term revenue goals and strategic initiatives. Through your influence and leadership, you will support the creation of the customer, fan and guest journeys, and identify opportunities to enhance the experience.

Stakeholder management will be critical as you call on your ability to establish and optimize external relationships with the community, players, alumni, and media, and internal relationships with diverse groups. You will work closely with Sales and Operations leadership to develop and execute comprehensive and measurable customer acquisition, retention, and loyalty marketing strategies to drive brand engagement and revenue across the Senators Sports & Entertainment portfolio. You will also be a key partner to the Senators Community Foundation and Hockey Operations for community, player, and alumni engagement.

Is this for you?

You are a strategic and operationally-minded marketing executive with over 10 years of leadership experience. To complement your professional experience, it is beneficial to have an educational background in marketing, business administration or a related field. You are a customer-centric individual with experience in a consumer-driven environment and have a deep understanding of customer journeys and how to effectively engage and satisfy their needs. Although it is an asset to have experience working within the professional sports industry, it is critical that you have a passion about building a high-profile brand that can have a positive impact on the community.

From your tenure in leadership roles, you have proven to be a functional expert, growth strategist and pragmatic business partner. Your colleagues would describe you as a forward-thinking leader that brings a balanced approach of creativity and analysis. You make strategic recommendations and decisions based on data and metrics that are gathered from measuring marketing performance. You have proven experience designing, executing, and leading customer experience and innovation systems to drive the deployment of marketing initiatives that best support organizational goals. You have in-depth experience in branding, social media, digital marketing, events, and strategic partnerships. You have a passion for storytelling and demonstrated capabilities in building and sustaining a high-profile brand.

Through your strong communication skills, you are able to influence and inspire at all levels of the organization. You are extremely comfortable in a role that is both inwardly and outwardly focused, with a proven ability to communicate effectively and enthusiastically, ideally in both official languages. You can be described as an individual that is nimble, positive and respectful that thrives working within a multifaceted role that is both hands-on and strategic. You are an inclusive, adaptable and collaborative leader with a natural ability to build relationships with diverse groups of internal and external stakeholders. You are a team-oriented and collaborative leader that is committed to building a culture of excellence and innovation.