Marketing And Communications Coordinator

Description

The Canadian Gap Year Association is a non-profit organization supporting youth choosing to push pause on formal education to pursue experiential learning through work, volunteer, travel and personal interest activities. Students take gap years for many reasons such as: addressing financial need, mental or physical health concerns, gaining clarity on career or educational prospects, or deepening their understanding of themselves or the world.

Our mission is to reduce systemic barriers to this beneficial life-event by reducing the stigma of intentional “time outs,” redefining societal understanding of gap year objectives, activities and accessibility and by fostering awareness at the secondary and post-secondary educational levels.

CanGap has been chosen to deliver micro-grants through the Federal Government’s Canadian Service Corps program (Employment and Social Development Canada). CanGap will help Canadian youth identify local social/environmental issues, design and implement a service project, provide up to $1000 in funding per project and help youth develop the leadership, networking, social justice and project management skills to set them up for success on their future pathways.

The Problem: Gap Year youth are ready to take on these projects but most are not aware that this newly funded program exists. They are looking elsewhere for volunteer opportunities and missing this incredible program.

Be Part of the Solution: CanGap is hiring a Marketing & Communications Manager to increase our reach with the overall goal of supporting more young people developing transferrable and life skills through and extended period of experiential learning and execution of service projects. Help us with marketing and communications initiatives through a mix of strategy, tactical execution, storytelling and content development.

Responsibilities

Strategy

• Target strategic educational and youth organization to extend outreach efforts.
• Work within the program budget that encompasses email and social media marketing, paid advertisements, ambassador/influencer content partnerships, print marketing, direct mail.
• Work with the CanGap team to develop a multi-audience, multi-platform program-awareness strategy and marketing plan.

Content Development & Digital Marketing

• Maximize re-purposed content between and amongst channels
• Write, design & execute strong email campaigns, automated sequences, targeted list e-blasts
• Create social media content that drives engagement, focusing on shareability, on Instagram, Twitter, Facebook, LinkedIn & YouTube.

Key Attributes

• Ability to navigate between voices: this role will work closely with youth (17–24-year-olds) and their parents and high-level professionals (school board directors) and must maintain appropriate communication for each audience.
• Strong organizational and analytic skills
• Ability to adapt to changing situations and priorities
• Ability to work remotely: work well independently, take initiative, manage multiple projects and deadline effectively, strong team communication, comfortable with project management software (AirTable), unafraid to ask clarifying questions, timely in escalating issues
• Acutely aware of social and environmental justice issues and how they impact the gap year space, including the impact of race, racism and historical exclusion.
• Comfortable working as part of a small non-profit team where each member takes on a wide variety of tasks
• Passion for experiential & service learning/gap years/youth development: Developing youth skills through gap year service projects takes passion and a deep understanding of its benefits that cannot be taught. Aligning with the Gap Year Movement and CanGap’s mission is essential.

Experience & Qualifications

• Google, Meta and social analytics qualification/certifications preferred
• Copywriting experience for varied audiences and objectives
• Ability to work optimize social media posts through planning software, geo-tags, hashtags, keywords, discovery page optimization
• Basic Video editing skills
• Experience with Meta, Google and YouTube ads
• 2-3 years working in communication, content creation or marketing field
• Graphic design of social media posts, marketing material and workbooks/downloads
• Knowledge of managing and optimizing a business YouTube Channel

Compensation

$45,500 annually, first 3-months (contract funded by the Canadian Service Corps Grant)

$60,000 annually, thereafter. This role will expand to include the above functions for all of CanGap with the addition of weekly podcast editing, and virtual and in-person event management.

Benefits

35 hours per week

Flexible Schedule

Work from home (Internet stipend included)

Mentorship and sponsored trainings for up-skilling

2 weeks vacation

How to Apply

Fill out this expression of interest form before June 2nd, 2023.

https://docs.google.com/forms/d/e/1FAIpQLScAvk4NpCPjwJOu7ZyDQfvLdU82owNugKct2jLxtj8O4c_iKQ/viewform?usp=sf_link

All applicants will be contacted the week of June 5th, 2023 with next steps.

CanGap is committed to workplace diversity, equity, and inclusion. We welcome applicants from diverse backgrounds, and we seek to maintain a welcoming, inclusive, and high-performing culture in our organization.