Marketing And Communications Coordinator (Hybrid)

ABOUT THE SALVATION ARMY

Mission Statement

The Salvation Army exists to share the love of Jesus Christ, meet human needs and be a transforming influence in the communities of our world.

Vision Statement

We are an innovative partner, mobilized to share hope wherever there is hardship, building communities that are just and know the love of Jesus.

Core Values

The Salvation Army Canada and Bermuda has four core values:

Hope: We give hope through the power of the gospel of Jesus Christ.

Service: We reach out to support others without discrimination.

Dignity: We respect and value each other, recognizing everyone’s worth.

Stewardship: We responsibly manage the resources entrusted to us.

About the Position

Under the direct supervision of the Divisional Secretary for Public Relations (Development) or the Divisional Manager of Marketing and Communications, the Marketing and Communications Coordinator contributes to the creative development of key communication projects and assets for The Salvation Army. These include assisting with marketing, social media and communications such as storytelling, web content and creative development for the division.

KEY RESPONSIBILITIES:

Marketing

• Understand role of different media options and their impact on achieving marketing objectives, and contribute to tactical media and creative plans
• Enhance divisional marketing efforts to promote and strengthen the image of The Salvation Army
• Assist with developing relationships on a divisional level that help to promote The Salvation Army’s mission and vision
• Share tools and tactics that can be used both at Divisional Headquarters as well as at local levels to attain the goal of raising awareness of The Salvation Army
• Distribute creative assets to other ministry units accordingly based on approved national and divisional strategies
• Contribute to creative asset creation

Communications

• Assist with keyword research using Search Engine Optimization (SEO) best practices to increase traffic to the divisional website
• Create content for articles, social media, website, advertising campaigns, video scripts, earned media pitches, divisional reports and other communications projects as assigned
• Follow established editorial calendar, collaborating with other members of the communications team

Social Media

• Monitor the divisional social media accounts which are targeted towards reaching the general public with the goal of increasing support for its social services and community and family services work. They will assist with the day-to-day operations to promote engagement with the public and respond to queries about our work.
• Ensure that we promote our corporate partners (as per agreements) and our divisional and national campaigns
• Post updates to social media platforms such as Facebook, Twitter, Instagram, and LinkedIn in line with the content calendar
• Monitor and track monthly statistics and changes and provide reports that outline both quantitative and qualitative results to leadership
• Participate in communications team planning and project management activities
• Assist with the development of a content calendar that outlines important themes and dates (Donut day, Empress of Ireland, Giving Tuesday) to post to platforms
• Leverage social media to cover live events and increase their audience engagement
• Collaborate with other departments (Youth, Corps Ministries, etc.)/ Ministry Units to manage reputation, identify key players and coordinate actions
• Work with social media influencers to ensure access, proper messaging, and brand standards are met

Creative Content

• Assist with planning, visioning, and implementing creative productions as required
• Support team members on projects through all stages to meet established timelines, ensuring all media resources adhere to the organization’s official brand guidelines
• Ensure all creative has model release forms and adherence to copyrighting and digitize all project release forms
• Assist communications team with creation of media resources
• Assist other departments in the preparation of training and/or promotional videos as required
• Work with divisional teams to identify and assess potential communications or story leads as well as provide support and assistance to ministry units regarding social media production and other communications tasks
• Participate in divisional events to provide social media coverage and liaise with event coordinators/specialists to understand what audio/visual/recording/webcast will be required and agree on expected outcomes

QUALIFICATIONS AND EDUCATION REQUIREMENTS:

• Minimum 2-to-3-year college diploma in Journalism, Communications, Marketing, or other related discipline; an equivalent combination of education and experience will be considered.
• Minimum one year of related public relations/writing/communications/web/social media experience in an organizational setting, with previous non-profit experience an asset
• Proven ability to manage multiple social media accounts with creativity and accuracy
• Knowledge of Adobe Creative Cloud applications (InDesign, Photoshop, Premiere) is an asset
• Excellent working knowledge and experience in various software and reporting tools such as Microsoft Office, WordPress, Hootsuite, and an ability to quickly learn new applications
• Knowledge of Facebook, Twitter, LinkedIn, Instagram, Youtube and other social media best practices
• Good understanding of social media KPIs
• Demonstrated story-telling ability using a broad range of social media post types and tactics

PREFERRED SKILLS/CAPABILITIES:

• Demonstrated excellent organizational, problem-solving and analytical skills
• Outstanding time management skills and attention to detail
• Enhanced project coordination skills and the ability to manage multiple priorities. Flexibility to adapt to changing priorities as required
• Excellent communication skills (written and verbal)
• Flexibility to work outside regular business hours and availability on short notice required (e. Disaster response). Some divisional travel required
• Excellent use of English language and writing for print and online applications
• Familiarity with The Salvation Army is an asset
• Positive, enthusiastic, solution-focused and will take initiative
• Ability to work effectively in a team environment to meet tight deadlines

Compensation

The target hiring range for this position is $42,284 to $52,855 with the ability to progress to a maximum of $63,426. Placement in the salary range will be based on factors such as market conditions, internal equity, and candidate experience, skills, and qualifications relevant to the role.

Other Details

The Salvation Army will provide reasonable accommodation upon request. Please let us know if you have a need for any accommodation.

We thank all applicants and will contact candidates selected for next steps. Internal Applicants, please speak with your manager about your intentions prior to submitting your application.