Manager, Brand & Planning Jobs

Manager, Brand and Planning

The Canadian Association of Petroleum Producers (CAPP) is the voice of Canada’s upstream oil and natural gas industry. CAPP’s member companies and associate members are a solution-oriented partner to the world’s needs for affordable, responsibly produced, safe and secure energy.

CAPP’s member companies produce about 80 percent of Canada’s oil and natural gas and contribute over $100 billion to Canada’s gross domestic product while supporting almost 525,000 jobs across the country. CAPP recognizes the importance of delivering reliable, affordable, responsibly produced energy with exemplary environmental, social and governance standards, including managing the risk of climate change.

CAPP’s mission is to advocate for and enable economic competitiveness, with environmentally and socially responsible performance and is dedicated to advancing reconciliation with Indigenous peoples. CAPP is committed to ensuring Canada is positioned to help meet global climate commitments as the supplier of choice in a world that demands a lower carbon energy future. CAPP’s work is carried out through a variety of specialized policy and technical groups supported by CAPP staff, CAPP members and subject matter experts.

CAPP is seeking a Manager, Brand and Planning . This is a full-time permanent position located in Calgary, Alberta and reports to the VP, Communications.

Position Summary

The Manager, Brand and Planning is a key member of the communications team and will deliver technical, creative, tactical, and strategic planning, implementation, project management and overall strategic support to the communications team in delivering effective messaging.

Job Requirements

• Make strategic recommendations on both internal and external content, to respond to reputational challenges and meet public engagement needs
• Pro-actively collaborate with member companies to develop content, messaging and action plans to showcase the benefits of Canadian oil and natural gas
• Working with the VP, Communications and external partners, assist with a refresh of CAPP’s overall brand
• Work collaboratively across the organization to identify and execute on opportunities for CAPP’s CEO and leadership team to be speaking about Canada’s upstream oil and gas sector
• Creatively leverage CAPP’s communications channels to amplify key messages across identified target audiences
• Curate and continuously update CAPP’s key messages and digital assets
• Develop and execute a strategic plan to elevate the organization’s reputation and brand

Qualifications and Experience

• Strong understanding of digital platforms and tactics, including previous social media and web development experience.
• Post-secondary education; preferably a diploma or degree in public relations, communications or related field.
• Must be eligible to work in Canada legally
• A minimum of ten years’ work experience in a communications function, either corporately or with an agency. Experience with media relations, or digital and social media marketing is an asset.
• Strong relationship building and facilitative skills; time and project management skills; the ability to multi-task and work in a high pace environment
• Strong knowledge of the oil and gas industry and its operations provincially and throughout Canada

Personal Skills and Qualities

• Ability to multitask and manage multiple priorities in a fast-paced environment
• Personable, confident, and passionate about all aspects of communications
• Demonstrated ability to work independently and as part of a team; excellent organizational skills
• Excellent verbal and written communication skills
• A self-starter who takes initiative with minimal supervision and has excellent interpersonal and collaboration skills
• Strong analytical and strategic technical skills, with the ability to make data-driven decisions
• Strong problem-solving and analytical skills
• Innovative and confident team leader with a strong ability to deliver messages and content to pertinent stakeholders

What we offer

• Commitment to work-life balance and employee wellness
• Competitive salary and benefits package
• Generous vacation and earned-day-off policy
• Flexible work environment
• Collaborative and supportive work environment, with a focus on professional development

Please send your cover letter and résumé in confidence to [email protected] referencing “Manager, Brand and Planning” in the subject line. We thank all those who apply; however, only candidates selected for an interview will be contacted.