Brand Manager Jobs

Alberta, Canada

• Virtual Req #1908Monday, April 17, 2023 We're searching for a Brand Manager in Alberta. Are you searching for new possibilities?

Why You'll Love Westland

Westland Insurance is Canada's largest independent insurance broker, and still one of its fastest growing. With over 2,500 employees and 250 branches nationwide, we're inviting amazing people like you to join us.Westland has an exciting opportunity for a Brand Manager to join our marketing team. The Brand Manager will be responsible for overseeing the Westland Insurance brand in Alberta, including developing and implementing brand and marketing strategies; working closely with regional sales leaders on B2C and B2B marketing initiatives; and planning sponsorships, advertising, and events.Additionally, the Brand Manager will work on and lead national projects, focusing on planning and executing co-operative marketing campaigns alongside Westland's insurance carriers.The role is fully remote and can be undertaken from anywhere in Alberta.Discover what's possible, with Westland.The Westland story is all about growth, and that means plenty of possibility for everyone on our team. Every day, Westland proves that building a great business means taking care of communities, clients, and each other with equal commitment.

• Total rewards program that takes care of your financial, physical, and mental health.
• Amplifying Communities, a program to support causes that matter most to our employees.
• Plenty of opportunities to grow and learn.
• Autonomy to own your own success.
• An open, flexible and welcoming workplace.

Why We'll Love You

• Bachelor's degree in marketing or related discipline.

• 5+ years in a hands-on brand or marketing role.

• Highly collaborative, able to partner with sales leaders to drive aligned and effective sales and marketing initiatives.

• Strategically minded, as well as a master of execution.

• Strong attention to detail and keen focus on quality.

• Exceptional copywriting skills, both externally when developing copy for email, web, paid and print; and internally when building business cases and playbooks.

• Excellent organizational skills and the ability to juggle multiple priorities.

• Knowledge of InDesign and Photoshop preferred.

• Knowledge of WordPress preferred.

• Experience in social preferred.

Once here, you'll:

• Review the current brand and marketing strategy and methods, evaluate and measure overall effectiveness, and make recommendations for improvement.

• Identify, plan and execute on high-impact sponsorships and local advertising initiatives, including attending events and activations where necessary.

• Manage the province's marketing budget, including tracking, monitoring, and approving marketing expenses relative to budget allowance.

• Build strong relationships with local sales leaders, including branch managers, regional sales managers, and commercial managers.

• Oversee and coordinate rebranding activities for mergers & acquisitions.

• Maintain brand integrity and consistent messaging through external facing mediums such as in-branch, local advertising, website and social media.

• Work alongside Westland's digital team to plan and execute demand generation initiatives across the province; as well as with brand managers in other provinces on online and offline national campaigns.

• Work with insurance carriers on co-operative marketing campaigns.

• Measure the effectiveness of marketing programs and identify opportunities and take actions to iterate and improve campaign performance and impact.

• Assist and collaborate with marketing and customer experience on other projects as necessary.

Want to get to know each other better? Send your resume our way.
You belong here
We strive to be much more than a great place to work. Here, you join a collective of incredibly vibrant, purpose driven, and open-minded people. Every day, Westland proves that building a great business means taking care of communities, clients, and each other with equal commitment. You will be supported and respected for who you are and for the voice you add to the conversation.At Westland, you will feel the power of community. Westland Insurance Ltd. is an inclusive organization that values diversity in its workforce. We listen, champion equity and diversity, and create safe welcoming spaces where everyone has a voice and is free to be themselves. Westland Insurance Ltd. encourages applications from all qualified individuals and will accommodate applicants' disability-related needs, up to the point of undue hardship, throughout all stages of the recruitment and selection process.If you require a disability-related accommodation in order to participate in the recruitment process, please contact the recruitment team by email at [email protected]
Other details

• Job Family Active Jobs and Positions

• Pay Type Salary

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