Head Of Digital Marketing

The ideal candidate will expand the company's brand presence by finding the target audience to distribute marketing content to. You will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is both a self-motivated individual and a positive team player.

Responsibilities

• Drive creation of the sales related artifacts necessary for the sales and pre-sales process
• Create and drive the data driven decision making approach to MOC’s digital marketing. This includes working with visitors required analytics (eg. Google Analytics, etc.) and general search trends
• Manage and oversee the work and effectiveness of all digital marketing channels used by MOC (that are focused on Clients acquisition)
• Research competition, investigate benchmarks, provide suggestions for improvements, drive the necessary change for the success of the results coming from the digital marketing
• Create, plan, and implement the overall digital marketing strategy for Master of Code Global, the results of which is marketing qualified leads that are coming to the company. In other words, plan and implement a successful outbound marketing campaign, that will result in outbound and inbound marketing leads generation
• Stay up to date with the latest technology developments and best practices
• Oversee the strategy and implementation around online content development
• Work with annual and quarterly OKRs, which will be measured by results achieved, including ROI
• Anticipate sales performance trends and needs
• Build, lead, manage, grow (professionally), and strengthen the marketing team needed for the strategy implementation and achievement of the results planned
• Create, plan, and implement the lead generation campaign that is connected to the overall marketing strategy
• Prepare and manage the digital marketing budget

Qualifications

• Strong team management skills, including servant leadership
• Excellent communication (written and verbal) skills
• Be a hands on writer and have a passion for building “stories” that the audience needs and buys
• Solid knowledge of online marketing tools and best practices
• Critical thinking and problem-solving skills
• Great interpersonal skills
• Proven experience in designing and implementing successful digital marketing campaigns
• Hands-on experience with SEO/SEM, Google Analytics, and usage of CRMs for marketing campaigns
• BSc degree in Marketing, Digital Technologies, or a similar relevant field would be a plus
• Sense of ownership and pride in your performance and its impact on the company’s success
• 5+ years of experience in digital marketing, at least 3+ years of experience in marketing IT outsourcing services
• Understanding the web design process and how to effectively solve digital marketing needs through that
• Good time-management skills
• In-depth knowledge of different digital marketing channels and how get a maximum ROI from them
• Ability to make and own decisions

About Company:

Master of Code Global is an acknowledged leader to provide AI-powered conversational, mobile, and web solutions. Founded in 2004, we have development centers in Cherkasy and Kyiv (Ukraine) and Winnipeg (Canada). Our business collaboration spreads to North America, Western Europe and the Middle East. At Master of Code Global, we're passionate about mastering interactions.We build long-term work with the team, not on the project.