Google Analytics Expert - Freelance [Remote]

ABOUT US:
Braintrust is a user-owned talent network that connects you with great jobs with no fees or membership costs—so you keep 100% of what you earn.
ABOUT THE HIRING PROCESS:
When you join Braintrust, you will be invited to a screening process for Braintrust to learn more about your previous work experiences. Once completed, you will have access to the employer for this role and other top companies that seek high-quality talent. Apply to this job to kick off the process.

• LOCATION: Remote - Work from anywhere
• JOB TYPE: Freelance, Contract Position (no agencies/C2C - see notes below)
• ESTIMATED DURATION: 10h/week - Short term
• HOURLY RANGE: Our client is looking to pay $40 – $50/hr

THE OPPORTUNITY
Requirements
Our client is seeking a skilled individual to convert websites from Google Analytics to Google Analytics 4.
The ideal candidate will have experience in enhanced e-commerce setup, conversion tracking, event tracking, Tag Manager, etc. Responsibilities include ensuring that GA4 properties are setup correctly and are accurately collecting useful data from client websites.
Required Skills:
Google Analytics
Google Analytics 4
Marketing
Enhanced E-commerce
WordPress/WooCommerce
Shopify
Lead Conversion
Event Tracking
UTM Codes
What You’ll Be Working On
They manage many B2B websites (WordPress) and e-commerce websites (WooCommerce and Shopify) that need to be transitioned from GAU to GA4. The properties are likely already created, but we need to make sure that enhanced e-commerce, Tag Manager, conversions, events, etc all updated and setup to accurately record website usage data.
Specifics Include:

• Ensure that Google Tag Manager and dataLayers are integrated cleanly
• Audit Google Analytics and Google Tag Manager set-up to make sure it's collecting accurate data and reporting on the metrics
• Setup some advanced Google Analytics configurations
• Ensure that enhanced e-commerce is setup properly
• Ensure that conversions are setup properly
• Advise on advanced tracking an campaign tracking through other marketing channels

Apply Now!
Braintrust Job ID: 6592
C2C Candidates: This role is not available to C2C candidates working with an agency. If you are a professional contractor who has created an LLC/corp around their consulting practice, this is well aligned with Braintrust and we’d welcome your application.
Braintrust values the multitude of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.