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Director Of Marketing Jobs
Company | Alcon |
Address | Mississauga, Ontario, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Medical Equipment Manufacturing |
Expires | 2023-06-08 |
Posted at | 1 year ago |
Director of Marketing (Vision Care)
- Evolve ways of working to enable marketing and sales force executional excellence. Ensure voice of field and customer is being incorporated.
- Execute new product launches to accelerate growth. Partner with Global Marketing teams to collaborate on launch timings and resource allocation and ensure strategy and tactical execution of new product launches is strong.
- Introduce product innovation that strengthens customer brand/consumer brand adoption, particularly in the digital arena.
- Embed Alcon’s culture priorities and build inclusion behaviors to drive favourable business outcomes. Enhance team development to drive performance and engagement
- Seek financial improvements, including pricing, mix, promotions, ROI on marketing and promotional expenditures.
- Deliver strong, relevant commercial programs that drive influence for Alcon product recommendations based on consumer and customer insights.
- Lead the annual brand planning process for the Marketing team, integrating sales planning and professional affairs. Develop strategies to cover the right mix for key brands in each of the channels, including eye care professionals, optometry buying groups and retailers, food/drug/mass/warehouse retailers and directly to consumers.
- Optimize promotional offerings to increase penetration of portfolio to customers and provide improved offerings to win new business
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