Director Of E-Commerce Jobs

The Role:

This is an incredible opportunity for you to lead an embedded eCommerce team across a major CPG client driving eCommerce excellence across multiple channels. Based in Toronto, with access to a global network, you will lead a team of commerce planning and activation practitioners and be tasked with delivering eCommerce excellence, defining innovation roadmaps, embedding digital shelf strategy & shopper activation, and driving an omnichannel portfolio strategy across some of the world’s most recognizable brands.

Core to success will be your ability to bridge across brand stakeholders, performance managers and retail partners to ensure a top-down coherent strategy that ties back to broader brand media initiatives.

Outside of your primary relationship with senior client stakeholders, you will also sit on OMG’s eCommerce Centre of Excellence – having impact across Omnicom’s local and global network of commerce practitioners.

This role is perfect for someone commercially savvy who has a diverse background across functions such as brand innovation, digital shelf strategy, category management, revenue growth management (RGM), shopper insight, or customer activation.

Your Profile:

You have a hunger for driving innovation

• You have the gravitas to challenge a brief to be better and the confidence to know when you need to bring in another opinion
• You nurture senior relationships and connect dots on their behalf across stakeholders and media functions
• You can translate consumer & shopper insights into campaign objectives or media plans for activation
• You and your team will own all things eCommerce planning, activation and innovation and be point person for digital shelf strategy

You love building, coaching, and growing teams

• You lead, develop, and inspire a growing team of eCommerce practitioners
• You identify stretch opportunities for team development
• You foster a culture of innovation, best practice, and desire for exploration
• Leading by example is your secret weapon – devising test & learn strategies leveraging Amazon as a source of shopper insight, jumping in to drive commerce connections planning for new product launches, or building profitable product portfolios

You live for client success

• You live and breathe a commercial mindset and can ensure sales & category objectives permeate all relevant campaigns
• You bring the best innovation from OMG, and Omnicom’s partners to the client ensuring they’re always bleeding edge in building incredible commerce experiences
• You’re confident in challenging senior leaders to think differently and more holistically about a commerce-inclusive approach to end-to-end planning

You believe excellence is a continuous process

• You are comfortable operating in new territories and defining process for future outcomes
• You are comfortable challenging retail partners and their capabilities to the benefit of brands and consumers
• You understand the Canadian retail media landscape, its opportunities, and limitations for advertisers
• You preach the importance of holistic commerce strategies backed with comprehensive measurement frameworks

Qualifications & Skills:

• Amazon & retail media experience a must
• 8+ years’ experience in eCommerce, insights, digital shopper marketing, or retail media at a digital agency, consultancy, or brand
• A strong POV on commerce and the confidence to share it with the world
• You live and breathe fantastic digital shelf fundamentals
• Deep understanding of digital shelf tech stacks – from shelf analytics (Profitero, Edge by Ascential) to PIM/DAM (Syndigo, Salsify)
• T-Shaped - you’re comfortable discussing commerce not only with ecommerce teams, but with brands, supply chain, demand planning, and RGM teams
• Proven success in a matrixed client environment managing multiple stakeholders
• Comfort with the nuances between global capabilities & local commercial realities for CPG brands

About Omnicom Media Group

As a leading global media network, with data at the core, Omnicom Media Group creates end-to-end solutions for clients, anywhere, swiftly and efficiently. OMG considers client business needs from the start and keeps consumer behavior at the heart of everything they do. They are comprised of the full-service media networks OMD, PHD, Hearts & Science, Touché, as well as Annalect (OMG’s data and analytics division) and a number of specialty media communications companies, including TransAct, our ecommerce agency. OMG offers unparalleled clout in the marketplace and a depth of capabilities and experience that drive leadership and innovation in every media type.