Director, Marketing, Arts & Events

Location

Brookfield Place Calgary - 225 6th Avenue SW, Suite 1220

Business

At Brookfield Properties, our global network and relationships are here for our tenants and partners — wherever they are in the world. Where going to work never feels routine. We integrate commercial real estate with world-class shops, restaurants, and entertainment, creating spaces where work and play don’t just coexist, but thrive. If you’re ready to be a part of our team, we encourage you to apply.

Description

As the Director, Marketing, Arts & Events, you will have the opportunity to work with the regional leasing department and the regional property teams, in the execution of programs and initiatives within approved budgets on time, while always seeking efficiencies and economies of scale. You will be closely involved during annual business planning and can provide recommendations for property budgets.

You will be responsible for office leasing marketing for all Calgary properties, which include Brookfield Place Calgary, Suncor Energy Centre, Bankers Hall Complex, and Fifth Avenue Place. You will be responsible for coordinating all property-specific strategies, in addition to coordinating all property-specific marketing, arts programs, and events at the properties.

This role will oversee the regional Marketing, Arts, and Events team that is responsible for generating, brainstorming, creating, and executing the yearly marketing strategy. This will include developing the regional team and providing mentorship to direct reports. Additionally, will work collaboratively to support and provide expertise with events in public areas, placemaking opportunities, tenant appreciation & broker events, Brookfield corporate events, and the annual United Way Campaign.

Responsibilities

• Ideate and create materials/campaigns that reflect and promote Brookfield Properties’ brand.
• Provide expertise, recommendation, and guidance to support retail (i.e.: signage, hoarding, graphics, communications, events).
• Generate digital marketing leasing opportunities and strategies to increase traffic and engagement on various social media platforms, including increasing engagement on the internal employee app.
• Seek opportunities to develop regional strategies for the use of placemaking, events, and cross-marketing Brookfield Properties across the Calgary properties.
• Embody and support Brookfield Properties’ Safety, Health, and Environment Policy.
• Accountable for the approved budget once agreed upon during the annual business plan process.  As part of each annual business plan, make the appropriate business case for requested budget funds. 
• Lead and generate ideas and expertise on any installation or event that optimizes common areas, public spaces (i.e.: holiday décor, public events, performances).
• Oversee third-party PR, marketing agencies, partners/vendors (as required), inclusive of their scopes of work and project plans. Ensure associated project deadlines are met, flawlessly executed, optimized, and on budget.
• Manage and be accountable for all costs as approved for all events and marketing initiatives, including select account forecasting, managing invoices, and variance explanation.
• Develop and maintain industry and community relationships and rapport with industry counterparts and key tastemakers in the Calgary marketplace.
• Collaborate with the leasing team to develop a marketing plan to market available space in our portfolio and leverage third-party leasing to lead all marketing efforts.
• Seek opportunities to develop regional strategies for the use of placemaking, events, and cross-marketing Brookfield Properties across the Calgary properties.
• Ideate and execute signature marketing events or public relations initiatives that optimize leasing/building exposure with target audiences and strengthen key external relationships to support regional leasing goals.
• Develop design/creative concepts as required to facilitate the design, preparation, production, and distribution of all marketing information and brochures, invitations, prospective tenant pitch books, and more.
• Other projects as required.

Qualifications

SERVICE / PERSONAL SKILLS:

• Work well independently as well as part of multidisciplinary teams and be able to adapt as required.
• An innovative and creative mindset that can think strategically with a willingness to execute tactically.
• Known for accuracy and quality of work, with excellent writing, editing, and proofreading skills.
• Strong leadership, coaching, and team-building skills.
• Flexible and able to thrive in a fast-paced environment, while possessing a high level of comfort with ambiguity.
• Strong organizational skills with the ability to prioritize and manage expectations across multiple projects with tight deadlines.
• Outgoing personality, ability to build rapport, and develop relationships with a strong service orientation.

Experience & Technical Skills

• Proven digital marketing experience, including developing and executing digital marketing plans.
• High proficiency in Search Engine Optimization (SEO), web-based content management systems (CMS), and email platforms (Agility and Mail Chimp).
• Solid understanding of CASL, privacy, and other national or provincial communication legislation.
• Marketing, events, and/or leasing experience in a commercial real estate company is an asset.
• Excellent knowledge of social media marketing/advertising tactics, specifically for Instagram, Facebook, Twitter, and LinkedIn.
• Proficient in MS Office Suite (Outlook, Excel, PowerPoint) and Adobe Design Programs (Photoshop, Illustrator, InDesign).

Education / Designations / Licenses

• Bachelor's degree, ideally with a focus in Marketing or a related business field and/or equivalent work experience.

We are proud to create a diverse environment and are proud to be an equal opportunity employer. We are grateful for your interest in this position, however, only candidates selected for pre-screening will be contacted.