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Digital Marketing Specialist - Seo

Company

Flex A.I.
Address Greater Vancouver Metropolitan Area, Canada
Employment type FULL_TIME
Salary
Expires 2024-02-22
Posted at 8 months ago
Job Description

🤖

🏋️♂️

🏃♀️


💪 Flex is a free mobile app that uses A.I. to deliver a personal training experience to everyone; creating a healthier world by making fitness fun, free, effective for everybody, wherever they are.


🚀 We launched last year and are currently approaching 1 million users on iOS with significant revenue.


A.I. patent: https://patents.google.com/patent/WO2020252599A1/en

App: https://apps.apple.com/app/id1446354547

Website: https://www.flexfitnessapp.com/


👩🏽💻👨💻 Position:

The SEO Specialist is responsible for planning, implementing, and managing the company's overall SEO strategy. This includes on-page and off-page optimization, keyword research, and analysis. The SEO Specialist will work closely with the marketing team to achieve SEO objectives, improve organic rankings, and drive more traffic.


🎯 Responsibilities:

  • Technical SEO: Work with the development team to ensure SEO best practices are followed.
  • Reporting: Produce regular SEO reports and insights, including keyword rankings, traffic performance, and other KPIs.
  • Google Analytics: Monitor and analyze performance metrics to forecast trends.
  • SEO Audits: Conduct website audits to identify SEO opportunities and weaknesses.
  • Off-Page Optimization: Develop and implement a high-quality backlink strategy.
  • On-Page Optimization: Implement strategies to improve site structure, page construction, content, keyword lists, and SEO copywriting.
  • Competitor Analysis: Keep an eye on competitors and their SEO efforts, and adjust strategies as needed.
  • Keyword Research: Identify the most effective and targeted keyword phrases for our products/services.
  • Content Creation: Develop SEO-friendly content.


🥇 Qualifications:

  • Experience with paid search campaigns (PPC) is a plus.
  • Strong written and verbal communication skills.
  • Exceptional analytical and reporting skills.
  • Bachelor’s degree in Marketing, Information Technology, or related field.
  • Strong understanding of search engine algorithms and ranking factors.
  • Expertise in tools like Google Analytics, Google Search Console, Moz, SEMrush, etc.
  • Minimum of 3 years of SEO experience.
  • Ability to work collaboratively in a team environment as well as independently.
  • Proficient in HTML, CSS, and JavaScript, and how they impact SEO.


🎁 Benefits:

  • Equity
  • Standard benefits package
  • Flexible work life balance
  • Competitive Salary
  • Company funded team trips/events (both virtual and physical)