Digital Marketing Specialist Jobs

We are currently in need of an experienced Digital Marketing Specialist to join our team in London, Ontario. Our ideal candidate is passionate about digital advertising and will enjoy assisting with the development, implementation and optimization of campaigns across Google Ads (Search, Display, You Tube) and social media (Facebook, Instagram, LinkedIn).

Reporting to the Director of Marketing you will assist with day-to-day marketing tasks, coordinate email marketing campaigns, develop content and suggest creative ways to attract more customers while being brand focused.

KEY RESPONSIBILITIES:

• Create engaging written, graphic and video content, provide analytical reporting of campaigns to stakeholders
• Assist with the day-to-day marketing tasks and coordination of projects as assigned
• Maneuver digital marketing campaigns through all areas of the project life cycle
• Publish email marketing campaigns including scheduling, testing, and reporting
• Collaborate with the marketing team to develop strategies and campaigns
• Analyze campaign data and create reports considering performance trends and data anomalies, while identifying opportunities for optimization
• Execute & monitor campaigns closely to ensure daily spends align with budget
• Stay up to date with current trends and changes to all social platforms and provide recommendations
• Research audience preferences and discover current trends, competitive analysis, website profiling, and search engine keyword analysis
• Initiate and optimize advertising campaigns using Google Ads, Facebook Business Manager, and LinkedIn

QUALIFICATIONS:

• Ability to deliver creative content (text, image, and video)
• In-depth knowledge of SEO and Google Analytics
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
• Degree or diploma in a related field
• Strong analytical and problem-solving skills
• Excellent understanding and execution of paid social media platforms
• 2-3 years’ experience (agency experience preferred)
• Experience with MailChimp and WordPress
• Enthusiastic and team oriented with the ability to work independently as well
• Ability to prioritize and work in a fast-paced environment
• Google Ads Certification, ability to independently run Google Ads
• Detail oriented, ability to take initiative and manage time effectively