Digital Marketing Specialist Jobs

Position Summary

As the Digital Marketing Specialist, you will manage the content for websites, social media accounts, general online presence, and direct SEO and SEM activities of Nova’s portfolio companies. The candidate will drive brand awareness and product promotion and assist in creating marketing materials for the portfolio companies. Our ideal candidate is a keen self-starter who takes the initiative with little direction, loves technology, and has a knack for turning complex concepts into easily understood ideas through purposeful storytelling.

Main Responsibilities

• Brainstorm, develop ideas, and create online content for social media, email campaigns, and other platforms.
• Partner with Nova’s subsidiary marketing teams to coordinate brand and marketing efforts and lead the coordination and execution of a social media strategy.
• Partner with the Company’s in-house Web Developers on all website development initiatives from concept to design and launch.
• Lead, define, and oversee the implementation of SEO/SEM strategies by using research and analysis tools to improve keyword rankings on search engines.
• Working with each subsidiary, track and analyze the performance of all digital campaigns by using analytics tools such as Google Analytics 4 and look at various data sources to ensure ongoing optimization.
• Actively collaborate with internal teams to develop each brand’s reputation online, improving conversion rates and generating leads.
• Lead bi-weekly marketing meetings to discover potential opportunities and execute marketing initiatives.
• Communicate with the product management, sales, application engineering, and advanced engineering teams to understand product features and benefits for developing marketing and sales material.
• Manage outbound and inbound marketing activities utilizing your expertise in content development and optimization,advertising, events planning, and product launches.
• Update content, pages, and images on the subsidiary websites as requested by the marketing teams ensuring SEO best practices are in place.
• Track and report on website and social media performance monthly, making recommendations for improvement.

Technical Skills

• Excellent computer skills and high proficiency with MS Office.
• Knowledge of CRM and marketing automation software.
• Ability to create high-quality designs for marketing collateral and websites using Adobe Creative Suites products such as Illustrator, Photoshop, InDesign, XD, and Premiere.
• Understanding UX design principles to provide meaningful and relevant experiences to users.
• Experience creating and editing video content for websites, YouTube, and LinkedIn.
• Experience with launching paid advertising campaigns using platforms such as Google AdWords and LinkedIn.
• Strong knowledge of web analytics, such as Google Analytics 4 and Google Search Console.
• Experience in deploying and managing digital marketing projects of all sizes.
• Excellent knowledge and technical competence in WordPress-based websites.
• Ability to author, present, and interpret routine reports and correspondence.
• Portfolio of experience with social media - blogging, Facebook, Twitter, LinkedIn, YouTube.

Experience

• Minimum of 5 years of demonstrated experience as a Digital Marketing Specialist or similar role.
• Familiarity with marketing in technical or scientific industries is a plus.
• A degree in marketing or communications is preferred. Equivalent experience will be considered.

Aptitudes

• Must be someone who not only “leads” but also serves and gets into the details.
• Communication expert – internal and external contacts, methods, tact, and cultural sensitivity – the ability to dig in and translate technical content into compelling messaging.
• Must have excellent analytical, organizational, project management, and time management skills.
• Comfortable providing and taking constructive input from multiple sources.
• Enjoy continuous learning and staying current on marketing trends and news.
• Comfortable interacting and partnering with both technical and non-technical personnel.
• You are a go-getter. Your DNA includes commercial awareness, a growth mindset, and unlimited creativity.
• Must be able to multitask, be superiorly organized, detailed oriented, and deadline-driven.

Company Background

Nova Ventures (www.novavg.com) is the parent company of three instrumentation and sensor platform divisions, Nova Instruments, Nova Metrix, and Nova Measurements serving the test and measurement, geotechnical, and water monitoring markets.Nova Instruments is a leading global test and measurement market with a portfolio of organizations that provide for the analysis, calibration, control, measurement, and monitoring of an array of diverse applications.Our companies manufacture industry-leading products such as environmental test instrumentation,non-destructive test equipment, vibration analyzers, and optical and laser test equipment used within a variety of high-value markets such as Aerospace, Energy, Environmental, Industrial, Medical, and Scientific Research sectors.For more information on the portfolio businesses please visit www.novaic.com.Nova Metrix LLCis the world's leading provider of Geotechnical, Environmental, and Materials Testing products serving the Structural Health, Construction, Civil Engineering, and Energy markets.Nova Metrix brands offer the broadest line of conventional vibrating wire and leading-edge fiber optic technology available in the industry. With a global reach of over 140 countries and thousands of proven applications, Nova Metrix and its associated companies and brands continue to be the preferred choice within their industries. For more information on the portfolio businesses, please visit www. www.nova-metrix.com. Nova Measurements is our newly founded metering, monitoring, and measurement division with our first acquisition of Controls Srl – for more information on Controls, please visit our website at www.controls-group.com/eng/.