Digital Marketing Data Analyst (Remote)

Req ID: 242858

NTT DATA Services strives to hire exceptional, innovative and passionate individuals who want to grow with us. If you want to be part of an inclusive, adaptable, and forward-thinking organization, apply now.

We are currently seeking a Digital Marketing Data Analyst (REMOTE) to join our team in Halifax, Nova Scotia (CA-NS), Canada (CA).

At NTT DATA, we know that with the right people on board, anything is possible. The quality, integrity, and commitment of our employees are key factors in our company’s growth, market presence and our ability to help our clients stay a step ahead of the competition. By hiring, the best people and helping them grow both professionally and personally, we ensure a bright future for NTT DATA and for the people who work here.

NTT DATA, Inc. currently seeks a Digital Marketing Data Analyst to join our team working remote in Canada.

Client's business problem to solve?

We are looking for a creative Digital Marketing Data Analyst with strong critical thinking skills and expertise to join our team. Responsible for online data analytics – primarily centered on Google Analytics but spans to Pardot, Sitecore analytics, Social Media platforms and others as needed.

Works closely with web, email marketing, IT and marketers across the organization to develop, implement and manage dashboards and support requests related to performance and tracking against KPIs.

In addition to building and maintaining dashboards in DOMO, this role will also be responsible for uncovering and communicating insights relevant to digital marketing Data Analyst is a critical and creative thinker able to work independently and with outside vendors and internal stakeholders. This role will provide training on working with and understanding data to improve campaign and website performance. You will be responsible for delivering high quality analysis and making data accessible across the NTT DATA Services marketing organization.

In this role you will :

• Develop plans and schedules based on prioritization including requirements, tasks, review points and reporting
• Identify new business/content opportunities and effectiveness of programs
• Analyze and track performance against established goals
• Maintain and manage Google Analytics (GA4), Google Tag Manager and Google Search Console
• Continuously enhancing the data presentation, ensuring the data is actionable and driving results
• Define benchmarks and KPIs for a wide variety of online engagements and digital marketing programs
• Apply a business-first mindset to the presentation of data analytics to help the Marketing & Communications department meet annual marketing and client engagement goals
• Manage multiple analytics projects that are relatively complex in scope
• Act as subject matter expert in online analytics for the marketing organization by
• Creating and presenting regular training and updates for a large group of stakeholders
• Gather and analyze intelligence on competitive activity in the industry
• Develop, design, specify, implement, and manage analytics dashboards in DOMO using data from various sources such as Google Analytics, Sitecore CMS, Pardot, Salesforce, SEO measurement tools and more
• Work with cross functional teams from web to IT to agencies
• Hosting weekly office hours to clarify data analysis and answer data questions among stakeholders

Requirements for this role include:

• 8 years relevant experience
• Ability to work independently on analytics projects that vary in scope and advanced decision making
• Demonstrated ability and desire to work effectively under tight deadlines and successfully handle multiple tasks simultaneously
• Knowledge of marketing and sales motions for professional services firms
• Extensive experience with Google Analytics (GA4), Google Big Query, Google Tag Manager, Google Search Console and digital marketing
• Ability to effectively communicate with executive-level stakeholders
• Undergraduate degree or equivalent combination of education and work experience
• Strong process orientation -- able to analyze tasks and execute in collaboration with members of the digital marketing team
• Including expertise in the technical aspects of marketing data and the ability to translate it into business needs / results
• Business-first focus on data consumption and demonstrated ability to derive insights from digital marketing activities and campaigns
• Excellent presentation and training skills
• Knowledge of search, SEO optimization and paid media and tracking
• Critical thinking and technical knowledge of online data sources and functions
• Advanced digital analytics capabilities
• Proficient skills in enterprise-level BI tools such as DOMO, Microsoft Power BI, and Tableau (ideally DOMO) to quickly implement data visualizations that connect data from disparate sources into a connected view of activity results
• Advanced level of verbal and written communication skills and ability to communicate to different levels within the organization (email to documenting to PowerPoints)

Preferences:

• Strong interpersonal skills
• Experience working in complex matrixed organizations
• Previous experience working in similar roles in the IT services market
• Proficient knowledge of SQL

Required schedule availability for this position is Monday-Friday (08:00am to 05:00pm CST). The shift timings can be changed as per client requirements. Additionally, resources may have to work on hours that overlap with other time zones based on business needs.

"LI-NAM"

"INDSALES"

About NTT DATA Services

NTT DATA Services is a recognized leader in IT and business services, including cloud, data and applications, headquartered in Texas. As part of NTT DATA, a $30 billion trusted global innovator with a combined global reach of over 80 countries, we help clients transform through business and technology consulting, industry and digital solutions, applications development and management, managed edge-to-cloud infrastructure services, BPO, systems integration and global data centers. We are committed to our clients’ long-term success. Visit nttdata.com or LinkedIn to learn more.

NTT DATA Services is an equal opportunity employer and considers all applicants without regarding to race, color, religion, citizenship, national origin, ancestry, age, sex, sexual orientation, gender identity, genetic information, physical or mental disability, veteran or marital status, or any other characteristic protected by law. We are committed to creating a diverse and inclusive environment for all employees. If you need assistance or an accommodation due to a disability, please inform your recruiter so that we may connect you with the appropriate team.