Business Intelligence Analyst, Marketing

About Plooto

82% of small businesses fail due to poor management of cash flow. Our vision is to enable the advancement of Small and Medium-sized Businesses (SMBs) by developing the tools & insights they need to maximize their cash flow. Over 8,500 businesses and their finance teams trust Plooto to automate their financial processes so they can focus on reaching their true potential.

The Role

As a BI Analyst, you will use business domain knowledge in combination with data and analytics to deliver on key projects. This includes market/category insights, experiment design, creating dashboards, measuring business results, and analyzing customer behaviour. You will also utilize multiple analytics tools and techniques based on business requirements such as performance variance testing, A/B and multivariate testing, ROI measurement, statistical analysis, and segmentation.

The role heavily relies on proficiency in accessing data from various sources, such as relational databases, distributed data sources and third-party data capture tools. Analyzing visualization tools (e.g. Segment, Power BI, Google Analytics, Google Ads words) you'll share customized insights with business and analytics partners. You will prototype data sets used in reporting and analyses as well as design, implement, and interpret test results using common frameworks.

What You'll Do

• Gather and interpret data, create and analyze models and information.
• Lead analysis of requirements and solutions.
• Apply expertise in quantitative analysis and the presentation of data to see beyond the numbers and help advise, influence, support, and execute our decisions.
• Develop quantitative solutions for enhancing marketing campaigns and initiatives.
• Analyze customer-level information to determine the effectiveness of strategies and generate additional profitability-enhancing strategies.
• Develop actionable plans for the implementation of process improvements.
• Conceive, design, and monitor campaign performance KPIs and analysis frameworks to improve business profitability.
• Act as an internal consultant by understanding business needs, prioritizing data requests, synthesizing insights, and recommending solutions to key business partners in collaboration with other members of the people analytics team.
• Use tools, such as SQL, Power BI, Salesforce, and Excel to drive analytics and enable client self-service on routine queries
• Serve as a strategic partner to Product, Sales, and Operations teams by using data to surface insights, create metrics, and communicate a point of view

Your Background

• Intermediate – Advance Excel knowledge
• Knowledge of data visualization principles and tools like Power BI and Looker
• Bachelor's degree of a quantitative nature (Statistics, Computer Science, Mathematics, Engineering, etc.) or equivalent practical experience
• Highly motivated self-starter with a background in data analysis or a quantitative discipline
• Experience with Segment or other CDP tools
• Intermediate - Advanced SQL
• Experience with Azure or another data warehouse

Bonus Points

• Experience with CRM tools such as HubSpot & Salesforce
• Power BI DAC Certifications
• Google Analytics Certification
• Intermediate skills in python or other scripting languages (R, Linda, C++)

Why become a Plootonian?

If you are looking to make a professional impact, look no further. Plooto is currently in hyper-growth mode, looking to 10x our customer base. Plooto is dramatically changing the payments space in North America. We have delivered an unrivalled product experience to fulfill a growing need in the SMB space. The biggest reason why SMBs close their doors is due to poor management of finances and cash flow. Plooto solves that problem! We have an extremely strong product-market fit with a massive opportunity ahead of us. We’re backed by an experienced and diverse group of FinTech veterans. You will have the opportunity to make history and change the course of this sector for many years to come. Join Plooto and be a part of making history.