Brand Manager Jobs

Dreaming big is in our DNA. Brewing the world’s most loved beers and creating meaningful experiences is what inspires us. We are owners, empowered to lead real change, deliver on tough challenges, and take accountability for the results. We are looking for talent that shares these values, that is ambitious, bold & resilient. We want talent that is looking for fast career growth, cross-functional experiences, global exposure and robust training & development.

SALARY: 88k-99k

SHIFT: Mon- Fri ( 9am to 5pm)

Hybrid: 3 day in office and 2 day from home.

Location: 125 Bermondsey Rd North York, ON M4A 1X3

COMPANY:

Mill Street Brewery is a leading craft brewer with a portfolio of over 70 unique and innovative beers. Founded in 2002 in Toronto, it is today the largest brewer of certified organic beer in Canada and produces some of the country’s most environmentally responsible beers.

ROLE SUMMARY:

The role of the Brand Manager is to develop & execute the overarching Two Brand Strategy i.e. Mill St Brewery and Brickwork Ciderhouse. This role oversees a wide array of business functions, all laddering up to growing Brand Equity with the brand's target audience. From developing new Innovation concepts, to executing a Paid Media Campaign, the Brand Manager is hyper-focused on solving consumer-centric problems.

JOB RESPONSIBILITIES:

• Manage calendar of beer releases at brewpubs; including project management of timelines. Develop supporting materials for brewpubs and sales team, execute initiatives to build awareness for beer releases. Ensure recommendation are based on strategic rationale and business or market performance.
• Annual Brand Programs – develop and execute integrated brand programs – (i.e. Consumer Promotions, media promotions, partnerships, etc.) to increase brand awareness and sales on a national basis based on consumer behaviors, insights and market analysis
• Support the VP marketing in creating consumer programs for the LCBO and other liquor boards across Canada
• Develop creative briefs to guide creative elements with agency partners as required.
• Lead and execute all new product launches, including packaging development and launch plans for all new beers.
• Support the VP Marketing in developing long term strategy for portfolio
• Develop and execute training programs about brand for new employees across all functions
• Lead Website and consumer engagement strategy and execution. Be active in managing our social channels on a daily basis
• Support the VP marketing in developing annual brand marketing campaigns in omni channel
• Selling Tools - Identify, develop, and maintain sales toolkit (i.e. sales folder, sell sheets, online marketing portal, brand presentations, brand assets, beer guide etc.

JOB QUALIFICATIONS:

• Demonstrates a passion for all things craft beer and specifically Mill Street.
• The ability to work with a multi-disciplined team. Strong ability to build and influence interpersonal relationships.
• Must be a self-starter!
• Excellent understanding of social media
• A Minimum of 3 years brand marketing experience ideally in a beer/alcohol environment with a proven track record of results.
• Strong analytical skills. Ability to derive insights from consumer research and analysis
• Possesses a ‘can do’ attitude with a defined and urgent bias for action.
• Has completed at minimum the level 1 Cicerone program.
• University degree in business or related field
• Creativity is in your DNA. Design is a passion.
• Strong problem solving skills and the initiative to adapt and overcome in the face of adversity.
• Possesses outstanding time management and multi-tasking capability.

WHY Mill St. :

As one of Canada’s Top 100 Employers, Mill St Brewery is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.

BENEFITS:

• Access to many wellbeing resources, including Employee & Family Assistance Program support, Webinars, and more.
• Personalized support through an inclusive family-forming benefit, and generous financial support/top-ups for parental leave
• Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs
• Retirement plan with a generous company-matching contribution, and low-fee RRSP & TFSA savings opportunities to help you secure your financial future
• An annual allotment of Beer and Beyond-Beer products for employees!
• Additional flex credits for healthcare or wellness spending accounts

EQUAL OPPORTUNITY EMPLOYER

At Mill St. Brewery, we are an equal opportunities employer and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.

REQUIRE ADDITIONAL ASSISTANCE?

Mill St. Brewery is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience.

CONTACT US

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