Brand Manager, Fisher Price

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team

The Marketing Department in Canada is responsible for localization and commercialization of the global marketing priorities to suit the specific needs of Canadian consumers and retailers. Our Marketing team is responsible for adapting strategic and commercially viable marketing programs from globally developed strategies and contributing to retail executions for all of the brands in the Mattel portfolio (i.e. Barbie, Hot Wheels, Fisher-Price) by collaborating closely with sales, trade marketing, our global marketing and US marketing teams and key external partners. The Marketing team is the engine for Mattel Canada, acting as business managers, with responsibility for delivering business results through pricing, line selection, marketing communications, media investments and close partnership with all stakeholders in the business. In this team, you can expect to have a dynamic, fast paced and nimble role where you have true accountability and team collaboration.

The Opportunity

The Brand Manager (Associate Manager, Marketing) is the steward for the brand and business, responsible for adapting strategic and commercially viable marketing programs and retail executions for the Fisher-Price Partner Brands (Thomas & Friends, Imaginext, Fisher-Price Entertainment, Little People Collector, Power Wheels & New Opps) portfolio by collaborating closely with sales, trade marketing, our global marketing team, and key external partners. You will stretch between managing item level detail and creating higher level go-to-market strategies. In addition, you are empowered to identify opportunities to optimize sales and capture share as well analyzing the competitive environment to find opportunities and identify risks to maximize goals.

What Your Impact Will Be

• Monitor effectiveness of sales and marketing programs in achieving objectives
• Develop and monitor sales forecasts or quotas on an on-going basis to assist in planning and manufacturing of product
• Specific strategies & tactics to accomplish the objectives covering all aspects of the marketing mix
• Manage brand P&L and monitor spending to ensure expenditures are within budget and profit objectives are accomplished
• Drive brand growth (sales and profitability) through targeted product selection (forecasts and inventory), supported by detailed analysis of business elements such as pricing, customer base and competition.
• Direct and manage the execution of all facets of marketing, including product selection, pricing, promotion, consumer advertising, public relations and merchandising ensuring budget targets are met.
• Action plans to implement brand strategies
• Develop an annual marketing plan that will include
• Communicate with global team members, licensors and US contacts regularly
• Advertising, Promotion and Public Relations agencies and Merchandising Team
• Interface with functional departments of the company to ensure brand objectives are met
• Recommendations of business objectives both qualitative/quantitative
• Understand trade needs and retailing operations to aid in driving the business team to meet their objectives. This will include consultation on special sales programs and competitive needs.
• Sales, Finance, Licensing
• Facilitate innovative issue resolution at the Associate Manager level. This should include ensuring the support and cooperation of other company departments in Canada and the U.S., as well as external suppliers and advertising agencies, etc.
• Business review, market analysis
• U.S. & Global counterparts/Marketing departments etc.
• Drive consumer demand at retail and throughout the organization by adapting targeted marketing strategies and tactics that will ensure the achievement of corporate sales and profit goals.
• Planning, Quality Control, Customer Service
• Interface with sales team on product issues

What We’re Looking For

• Manage complex projects quickly and adeptly with your understanding of business priorities
• Build strong and sustainable business relationships internally and externally and to manage stakeholders at all levels
• Multi-task with the ability to switch between strategic thinking and day to day administrative tasks
• Strong web and PC skills including Excel, Word and Power Point
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.
• Bachelor Degree in Business or Marketing, MBA an asset
• Demonstrated expertise in developing marketing and media campaigns to deliver business results
• Strategic thinker
• Detail oriented with excellent organizational and analytical skills
• Strong presentation skills
• Excels in a team environment
• 5+ years of brand marketing experience

The requirements of this position may change from time to time in accordance with the changing conditions of the business. Therefore, Mattel requires the incumbent to be flexible and to assume any corresponding changes in responsibilities.

Mattel welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

What It’s Like To Work Here

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors

• We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Mattel is recognized for the second year in a row as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.

Visit us at https //jobs.mattel.com/ and www.instagram.com/MattelCareers .

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.