Associate Brand Manager Jobs

Job Title:

Associate Brand Manager

Location/s:

Kitchener CAN - Kent Ave

The What

Make A Difference For Those Who Make The World™

As an Associate Brand Manager (Cub Cadet Canada), you will be part of a dedicated team based in Canada reporting to the Group Brand Manager.

Responsible for establishing marketing plans that drive sales and brand awareness for Cub Cadet Canada. The role is responsible for the execution and implementation of the brand’s North American marketing strategy as it relates to the brand, Dealer Advertising, and Mass retail marketing. A large portion of this role will be spent promoting the Dealer Advantage and growing the partnership in both English and French divisions to maximize retail sales.

The Why

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of nearly 60,000 professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, CRAFTSMAN®, CUB CADET®, STANLEY® and BLACK+DECKER.

At Stanley Black & Decker Canada we are proud to be awarded the following honours; Canada's Top Employers For Young People (2020, 2021 & 2022), Greater Toronto's Top Employers (2020, 2021 & 2022) and Canada’s Best Diverse Employers (2020, 2021 & 2022).

What You Will Get To Do

• Support the sales team by providing marketing materials, programs and reporting to enhance product sell-in. Work with the sales team to advocate and demonstrate the company’s competitive differentiation to the Dealer network
• Take lead on brand-marketing relationships, acting as the marketing main contact and brand advocate for Cub Cadet Canada
• Support the aligned promotional strategy to maximize success in the Dealer and Mass sales channels. Measure and analyze the sales lift to ensure maximize ROI
• Work with the Shopper Marketing team to oversee the development of shopper marketing campaigns based on retail insights, including point-of-sale materials, fixtures, packaging, and literature
• Serve as the marketing ‘go-to’ contact for Dealers and Mass Retail merchants
• Develop a keen understanding of the brands’ businesses, priorities, and products
• Create and measure KPI’s to optimize and maximize the ROI and drive brand awareness for all in market campaigns. Based on results, adjust campaigns where necessary
• Partner with the Sales Team, support tradeshow planning based on consumer insights, including event advertising, support materials and training to create brand engagement. Drive results and create measurable KPI’s to validate the success of events
• Create and foster relationships with outside agencies and external vendors and ensure projects meet schedule, quality, and budgetary requirements
• Advise the brand strategically and tactically on how to win at Mass retail and Dealer channel from an omni-channel standpoint, including messaging, creative, advertising, social media, and sampling strategy, to support business objectives for Canada
• Own the Cub Cadet Dealer Advertising Package marketing program. Design and drive buy-in from Dealers, that deliver results for the Canadian business
• Support brand plan execution with excellence, ensuring delivery of all brand activation requirements for Canada
• Lead brand marketing budget for Canada, including coordination with sales programs

Who You Are

• Strong organizational skills
• Degree or diploma in Marketing, or related discipline
• 1-3 years’ experience in brand management/marketing in a fast-paced working environment
• Proven time management skills and strong business acumen and relationship-building skills
• Effective written and verbal communication skills, with honed presentation confidence to express expertise and point of view in multiple forums and leadership level
• Bilingual considered an asset
• Travel will be required 1-4 times a year

What You Get

• Opportunity for career advancement with a fortune 200 company
• Use of a cell phone & laptop.
• Competitive compensation & benefits package
• A utility role with independence
• Company Perks including: Goodlife Fitness discounts, Employee product purchase, and many more!

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

Stanley Black & Decker believes in giving each and every applicant an equal opportunity to succeed on their own merit. We strive to hire employees that reflect and support the diverse perspectives, experiences and needs of employees and our communities including but not limited to race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, and disability. We remain committed to upholding the values of equity, diversity, and inclusion in our work environments. We know that diversity underpins excellence, and that we all share responsibility for creating an equitable, diverse and inclusive organization. Therefore, in pursuit of our values, we seek employees who will work respectfully and constructively with differences across the organizational hierarchy in actualizing SBD’s priorities, goals and principles of equity and inclusivity. If accommodation is required at any point in the recruitment process, please contact a member of our Recruitment Team. Please note that as part of our recruitment process, candidates in the final stages will be required to complete a background check which may include a criminal background, credit and drivers abstract check.

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Benefits & Perks

You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development:

Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:

We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:

You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.