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Company | e2f, inc. |
Address | Canada |
Employment type | FULL_TIME |
Salary | |
Category | Translation and Localization |
Expires | 2023-07-12 |
Posted at | 11 months ago |
We are a leading technology company specializing in natural language processing and machine learning. Our cutting-edge product line includes Language Models (LLMs) that have gained significant popularity and trust in the industry. To further expand our offerings, we are launching a new service that focuses on fine-tuning LLMs for different applications. We are seeking a talented and motivated Product Marketing Manager to lead this initiative and drive its success from a marketing standpoint.
- Messaging and Positioning: Craft compelling and differentiated messaging and positioning for our fine-tuning services, tailored to different customer segments and industries. Clearly articulate the unique benefits and value our services offer over standard out-of-the-box LLMs.
- Content Creation: Collaborate with the content marketing team to develop high-quality marketing collateral, including website content, case studies, whitepapers, blog posts, and sales enablement materials. Ensure the messaging and content resonate with target customers and effectively communicate the value of our services.
- Customer Advocacy: Work closely with the customer success team to gather customer feedback, success stories, and testimonials to showcase the value and impact of our fine-tuning services. Leverage these insights to enhance our messaging and improve the customer experience.
- Launch and Campaign Execution: Plan and execute marketing campaigns to drive awareness, generate leads, and convert prospects into customers. Collaborate with the demand generation team to develop and optimize marketing channels, including email marketing, content syndication, social media, and webinars.
- Market Intelligence: Conduct market research and competitive analysis to stay informed about industry trends, customer needs, and the competitive landscape. Use this knowledge to drive product positioning, identify new market opportunities, and make informed recommendations for product enhancements.
- Sales Enablement: Collaborate closely with the sales team to provide them with the necessary tools, training, and resources to effectively sell our fine-tuning services. Develop sales presentations, FAQs, and other materials to help them articulate the benefits and advantages of our services to potential customers.
- Develop Marketing Strategy: Create a comprehensive marketing strategy for our LLM fine-tuning services, including target market analysis, value proposition development, competitive analysis, pricing strategy, and go-to-market plans.
- Collaborative mindset with the ability to work cross-functionally and build relationships with stakeholders.
- Self-motivated and results-driven, with a passion for technology and innovation.
- Strong understanding of natural language processing, machine learning, and language models.
- Excellent written and verbal communication skills, with the ability to create compelling content and effectively present information.
- Proven experience in product marketing, preferably in the technology or AI industry.
- Demonstrated ability to develop and execute successful marketing strategies.
- Familiarity with marketing automation and analytics tools is a plus.
- Strong analytical and problem-solving skills, with the ability to leverage data to make informed decisions.
- Bachelor’s degree in marketing, business, or a related field (MBA preferred).
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