On Page Seo Specialist

Inspira Education (www.inspiraeducationgroup.com) is one of the fastest-growing edtech startups in the US, that helps higher ed applicants and parents with the highest quality content, tutoring, and advising services for their college and graduate school applications.

We are currently seeking a highly motivated and detail-oriented On Page SEO Specialist to join our team. As an On Page SEO Specialist, you will play a vital role in optimizing our website's visibility and increasing organic search rankings. You will work closely with the SEO team and collaborate with other departments to implement effective strategies and improve overall online presence.

Led by a team of former admissions committee officers from some of the most prestigious schools, Inspira’s mission is to democratize access to higher education across millions of deserving students in the world, so that their education and life outcomes do not get determined by a zipcode or resources of their high schools. Inspira has thus built one of the deepest benches of admissions counselors in the world who support candidates with all the aspects of their application process and help them position the best version of themselves.

As we build and grow our core team, we have brought together some of the most passionate folks from the world of education, finance, non-profit, venture capital, and technology, to unlock human potential through education. We want to change the world, one student at a time.

We have seen tremendous growth and we just raised our Series A financing from leading Silicon Valley investors including Craft Ventures, David Sacks (Founding Member of PayPal), Jeff Fluhr (Co-Founder and CEO of Stubhub), Kygo, and other prominent angel investors.

Responsibilities:

• Optimize website content, including meta tags, headings, URLs, and image alt tags, to improve search engine visibility
• Create SEO-friendly outlines and optimization outlines for company blogs
• Assist in the analysis of website traffic, user behavior, and conversion rates to identify opportunities for optimization
• Stay up to date with industry trends and algorithm changes to ensure compliance with best practices and drive continuous improvement
• Assist in the development and implementation of on-page and optimization strategies to enhance website performance
• Competitor analysis
• Prepare regular reports on SEO performance metrics and present findings to the SEO team and relevant stakeholders
• Other duties as assigned from time to time
• Conduct keyword research to identify potential opportunities for optimizing website content and improving search engine rankings
• Monitor website performance using SEO tools and analytics platforms, such as Good Analytics and Google Search Console
• Assist in link building initiatives, including outreach to relevant websites and bloggers
• Collaborate with content creators and marketing teams to develop SEO-friendly content and ensure optimization across all digital platforms

Qualifications:

• Strong communication skills, both written and verbal, with the ability to collaborate effectively with cross-functional teams
• Minimum one year of experience in SEO
• Ability to work in fast-paced environment and meet deadlines
• Bachelor’s degree in Marketing, Business, or a related field
• Basic knowledge of HTML, CSS, and website structure
• Familiarity with SEO tools and analytics platforms, such as Google Analytics, Google Search Console, SEMrush, and Ahrefs
• Excellent analytical and problem solving skills with keen attention to detail
• Solid understanding of search engine optimization principles, techniques, and best practices

Must Haves:

• Performing ongoing keyword research including discovery and expansion of keyword opportunities
• Optimizing copy and landing pages for search engine optimization
• Researching and implementing content recommendations for organic SEO success

Why Join Inspira?

• Unlimited PTO
• 100% coverage on health, vision, and dental coverage
• Training and Learning Budget
• Fully remote work across the US and Canada
• Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network), AAPI, Rainbow (LGBTQIA+), Gender+, LatinX, Black Excellence, Disability Community, and Veterans