Manager, Community Jobs

What We Do:

Arthritis Society Canada is on a mission to fight the fire of arthritis with the fire of research, innovation, advocacy and information and support. That’s because arthritis robs six million Canadians of their mobility, mental and physical well-being, and in some cases, their livelihood. It is Canada’s most common chronic condition, and there is no cure.

Why Join Us:

A career with us is more than just a job. It’s an opportunity to use your talents to push back against the devastation of arthritis. Fighting the fire of arthritis gives meaning to our work, incites collective action and drives us to excellence in all we do. Our bold and ambitious strategic plan, Accelerating Impact, is propelling our work to create transformational change. We are united, transformative and impactful culture. Our people are essential to our efforts and we will empower you to be successful in your role. We are honoured to be a 2022 Canada’s Most Admired™ Corporate Cultures winner, and proud to be accredited under Imagine Canada’s Standards Program.

Our Marketing & Communications Team:

Our talented Marketing & Communications team is made up of creative professionals with subject-matter expertise in disciplines including corporate communications, media relations, digital engagement, social media, graphic design and writing. They showcase and increase awareness of our critical cause and the incredible work we do, tell impactful stories and ensure arthritis is positioned as a top 5 health concern.

Purpose of Role:

Reporting to the Director, Marketing and Technology, the Manager, Community is responsible for overseeing Arthritis Society Canada’s interactions with the public through the development of strategy and implementation of content strategies for social media platforms. Duties include analyzing all available data, identifying trends in customer interactions, and planning digital campaigns to build community online, foster engagement and promote acquisition and donor conversion. The Manager will work collaboratively with the broader Marketing & Communications team to achieve the vision and goals of Arthritis Society Canada while handling social media for the Executive Team (President & CEO, Chief Development Officer, Chief Science Officer and Chief Operations Officer).

KEY AREAS OF ACCOUNTABILITY:

• Work with designer to support rich media content.
• Working with internal team colleagues and/or external service providers on social strategy and execution plans and deliverables
• Building brand awareness by engaging relevant influencers.
• Development of research-informed, metrics-focused social media plan and execute for the Executive Team (President & CEO, Chief Development Officer, Chief Science Officer and Chief Operations Officer).
• Build the Arthritis Society Canada social media presence and grow reach by maintaining a solid online presence.
• Monitoring the organization’s brand on social media.
• Creation of social media plans in support of campaigns and events
• Creation of rich media assets (photo, video, audio) in Adobe Creative, Canva, etc.) as needed to support impactful content.
• Managing our online communities to ensure respectful and appropriate engagement.
• Coaching employees’ organization-wide on content creation best practices.
• Analyzing data to determine whether social media campaigns have achieved their objectives.
• Responding to comments on each of our accounts.
• Overseeing customer service provided via social media.
• Strategy development and execution for annual “always on” approach to organic and paid social content.
• Formulating high-quality novel written and visual content for each social media campaign.

EDUCATION AND EXPERIENCE:

• Ability and experience creating assets to support social content – video, graphics, audio – using Adobe Creative Suite, Canva, etc.
• Energetic, self-motivated, and results oriented.
• Proficient computer skills.
• Politically and culturally sensitive.
• A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills.
• Good understanding of social media KPIs and reporting
• Excellent understanding and familiarity with integrating brands into online properties.
• Understanding of SEO, SEM and web traffic metrics.
• University degree in web management, marketing, advertising, or business administration, or equivalent with a minimum of 5 years’ experience in the private/public sector including 5 years of direct work experience as a website/online communication/social media manager.
• Familiarity with web design and publishing.
• Experience conducting audience and buyer persona research.
• Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines.
• Excellent knowledge of and experience with organic and paid content strategies and execution for Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, TikTok and other social media best practices.
• Strong presentation, written and verbal communication skills. Bilingual (French & English) language skills an asset.
• Experience integrating social media strategies and execution within larger integrated marketing and communications efforts (i.e., advertising, event activations, contests, direct mail, media relations, etc.) Demonstrated proficiency in Internet marketing techniques, technologies, and solutions.