Google Analytics Expert - Freelance [Remote]

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• ESTIMATED DURATION: 10h/week - Short term
• JOB TYPE: Freelance, Contract Position (no agencies/C2C - see notes below)
• LOCATION: Remote - Work from anywhere
• HOURLY RANGE: Our client is looking to pay $40 – $50/hr

THE OPPORTUNITY
Requirements
Our client is seeking a skilled individual to convert websites from Google Analytics to Google Analytics 4.
The ideal candidate will have experience in enhanced e-commerce setup, conversion tracking, event tracking, Tag Manager, etc. Responsibilities include ensuring that GA4 properties are setup correctly and are accurately collecting useful data from client websites.
Required Skills:
Google Analytics
Google Analytics 4
Marketing
Enhanced E-commerce
WordPress/WooCommerce
Shopify
Lead Conversion
Event Tracking
UTM Codes
What You’ll Be Working On
They manage many B2B websites (WordPress) and e-commerce websites (WooCommerce and Shopify) that need to be transitioned from GAU to GA4. The properties are likely already created, but we need to make sure that enhanced e-commerce, Tag Manager, conversions, events, etc all updated and setup to accurately record website usage data.
Specifics Include:

• Ensure that Google Tag Manager and dataLayers are integrated cleanly
• Audit Google Analytics and Google Tag Manager set-up to make sure it's collecting accurate data and reporting on the metrics
• Setup some advanced Google Analytics configurations
• Ensure that enhanced e-commerce is setup properly
• Ensure that conversions are setup properly
• Advise on advanced tracking an campaign tracking through other marketing channels

Apply Now!
Braintrust Job ID: 6592
C2C Candidates: This role is not available to C2C candidates working with an agency. If you are a professional contractor who has created an LLC/corp around their consulting practice, this is well aligned with Braintrust and we’d welcome your application.
Braintrust values the multitude of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.