Director, Media Strategy Jobs

The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly-owned subsidiary of the Bank of Montreal (BMO). BMO is Canada’s oldest bank and the 8th largest in North America with more than 12 million customers globally.

The Director, Media Strategy & Services role delivers the media strategy for the organization and to our Collectors in support of Partners, Program Marketing and Rewards. This role works in collaboration with Client Services and Analytics to create Marketing strategy and plans, building & leading all digital marketing initiatives from strategic planning through to execution and driving performance for our partners.

This leader will also be responsible for supporting the P&L of the new media business AMP Media, governing all business decisions and prioritizing investments to drive the vision across the business. They will work directly with leadership to refine and execute the business strategy and act as the primary liaison between the business and key stakeholders. They will also support development of the business roadmap and oversee and manage all business operations.

• Collaborate on the Go-to-Market strategy for all products and services, including implementation and execution
• Determine content prioritization and optimization strategy (personalization, content, channel) across all stakeholders and channels (customer journeys)
• Oversee the day-to-day operational functions, manage the P&L, and serve as the accountable leader for all internal elements of the AMP Media growth plan
• Work collaboratively with cross functional teams to drive revenue growth with new and existing advertisers
• Support the teams in designing and delivering multi-channel strategies with measurement against KPIs for Partners, Program Marketing and Rewards, partnering with analytics and client teams to deliver end-to-end, omni-channel measurement
• Develop internal talent, identify/onboard new roles, and help support growth and performance

Qualifications

• Extensive knowledge of the online advertising space with an understanding of exchange and audience-based selling and the technologies that enable it; experience in retail media highly desired
• Experience in supporting teams in building and optimizing media strategies and plans in market
• Proven management & leadership skills with the ability to counsel on media investment strategies
• Ability to lead people and develop talent across sales, media planning and buying, and more technical/data-oriented roles
• Experience going to market with new ad/data product
• Deep knowledge of the digital media environment, trends / technology and agency landscape
• 10+ years of experience in Media, Marketing, and Analytics roles, preferably some within an Agency, brand or publisher environment
• Entrepreneurial, solution driven, business building mindset and track record

Diversity, Equity and Inclusion

AIR MILES is for everyone. We are committed to our zero barriers to inclusion strategy – supporting equity, equal access to opportunities and growth for our colleagues, customers and communities facing systemic barriers. We believe inclusion is not only a strength but a competitive advantage for AIR MILES, and we focus on building a culture of inclusion that enables us to perform, innovate and be ourselves. If you are excited about the role, but don’t meet every single requirement outlined in the job description, we encourage you to apply anyway.  You never know, you might just be the right candidate for this role, or others!

In your application, please feel free to advise if you require accommodation for the interview process. We also welcome you to note which pronouns you use. Please know interviews are conducted remotely, via phone or video call. We look forward to ‘virtually’ meeting you!

p>If you’re looking for your next dream job, consider this one in BMO’s ERPM Risk group where every colleague helps protect and grow the bank by providing independent review and oversight of enterprise-wide risks, working together to maintain a risk management framework and fostering a strong risk culture. #ERPMDreamJobs/p> p>Delivers an exceptional customer experience for a defined portfolio of high risk borrowing accounts by applying expertise to reduce the Bank’s loss exposure and manage risks. Advises internal and external stakeholders on complex, high-risk credit risk transactions and mitigation strategies. Makes credit decisions/recommendations in accordance with sound credit-granting principles and in compliance with Bank Policy amp; Procedures. Works with stakeholders to deepen relationships and grow the overall profitability of the portfolio./p>ul>li>p>Works with stakeholders to ensure effectiveness of risk management controls, analysis and monitoring on a transactional and portfolio basis./p>/li>li>p>Provides credit coaching, training and support to direct team and other stakeholders as required./p>/li>li>p>Provides strategic input into business decisions as a trusted advisor./p>/li>li>p>Makes recommendations to senior leaders on strategy and new initiatives, based on an in-depth understanding of the business/group./p>/li>li>p>Acts as a subject matter expert on relevant regulations and policies./p>/li>li>p>May network with industry contacts to gain competitive insights and best practices./p>/li>li>p>Influences and negotiates to achieve business objectives./p>/li>li>p>Identifies emerging issues and trends to inform decision-making./p>/li>li>p>Recommends business priorities, advises on resource requirements and develops roadmap for strategic execution./p>/li>li>p>Manages resources and leads the execution of strategic initiatives to deliver on business and financial goals./p>/li>li>p>Conducts independent analysis and assessment to resolve strategic issues./p>/li>li>p>Acts as the prime subject matter expert for internal/external stakeholders./p>/li>li>p>Ensures alignment between stakeholders./p>/li>li>p>Develops and manages comprehensive information management systems; designs and/or leads initiatives to improve processes, analysis and reporting./p>/li>li>p>Defines business requirements for analytics amp; reporting to ensure data insights inform business decision making./p>/li>li>p>Leads change management programs of varying scope and type, including readiness assessments, planning, stakeholder management, execution, evaluation and sustainment of initiatives./p>/li>li>p>Leads the development of the communication strategy focusing on positively influencing or changing behaviour./p>/li>li>p>Collaborates across BMO to develop communications strategies and ensure consistency of messaging, in order to positively influence or change behaviour./p>/li>li>p>Leads the execution of operational programs; assesses and adapts as needed to ensure quality of execution./p>/li>li>p>Supports credit due diligence activities for bank acquisitions or integration./p>/li>li>p>Monitors the financial and risk performance of account portfolio; performs financial and risk analysis of customer and account information to provide insights and recommendations on how to improve quality, liquidity and Bank’s security position./p>/li>li>p>Documents decisions on credit transactions with rationale that can be understood and explained to customers./p>/li>li>p>Identifies and advises on terms, conditions and collateral requirements for the transaction decision as well as alternative solutions./p>/li>li>p>Keeps abreast of economic and market developments within the portfolio to inform decision making and credit risk policies./p>/li>li>p>Maintains and enhances knowledge around lending issues, including loan structure, collateral, foreclosure, bankruptcy and the various regulations that directly impact the Bank./p>/li>li>p>Provides credit risk coaching and advice to sales amp; service employees to increase awareness of risk, policy, and knowledge of structuring transactions./p>/li>li>p>Supports the execution of strategic initiatives in collaboration with internal and external stakeholders./p>/li>li>p>Builds effective relationships with internal/external stakeholders; includes legal and insolvency professionals and other consultants/advisors in the commercial business community./p>/li>li>p>Gathers and formats data into regular and ad-hoc reports, and dashboards./p>/li>li>p>Monitors and tracks performance and addresses any issues./p>/li>li>p>Provides input into the planning and implementation of operational programs./p>/li>li>p>Executes work to deliver timely, accurate, and efficient service./p>/li>li>p>Operates at a group/enterprise-wide level and serves as a specialist resource to senior leaders and stakeholders./p>/li>li>p>Applies expertise and thinks creatively to address unique or ambiguous situations and to find solutions to problems that can be complex and non-routine./p>/li>li>p>Implements changes in response to shifting trends./p>/li>li>p>Broader work or accountabilities may be assigned as needed./p>p>/p>/li>/ul>p>b>
Qualifications:
/b>/p>ul>li>p>Typically 7#43; years of relevant experience and post-secondary degree in related field of study or an equivalent combination of education and experience./p>/li>li>p>Credit Qualifications and associated credit knowledge and skills according to the established qualification standards./p>/li>li>p>In-depth / expert knowledge of banking products amp; services./p>/li>li>p>In-depth / expert knowledge of industry trends and regulations./p>/li>li>p>In-depth / expert knowledge of credit portfolio management policies amp; procedures, and financing guidelines./p>/li>li>p>Seasoned professional with a combination of education, experience and industry knowledge./p>/li>li>p>Verbal amp; written communication skills - In-depth / Expert./p>/li>li>p>Analytical and problem solving skills - In-depth / Expert./p>/li>li>p>Influence skills - In-depth / Expert./p>/li>li>p>Collaboration amp; team skills; with a focus on cross-group collaboration - In-depth / Expert./p>/li>li>p>Able to manage ambiguity./p>/li>li>p>Data driven decision making - In-depth / Expert./p>/li>/ul> p>B>We’re here to help/B>/p>p>At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world./p>p>As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset./p>p>To find out more visit us at a href="https://jobs.bmo.com/ca/en" target=_blank>https://jobs.bmo.com/ca/en/a> /p>p>BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter./p>p>Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes./p>