Digital Product & Community Specialist

Why join us?

Are you looking to join an innovative, global real estate company who builds communities and connects people to exceptional places? If so, we would love to tell you our story.

At Oxford, our culture is truly one of a kind. Across business lines and around the world, we embrace the complex and tackle opportunities with speed and agility. We are ambitious and humble, forward looking and service-focused. We get stuff done, and have fun doing it! We take great pride in contributing to the communities where we live. We believe that what is good for the environment is good for business. Together we deliver exceptional experiences to our over 2 million daily customers.

We are looking for a highly motivated Digital Product & Community Specialist to join our team at Yorkdale Shopping Centre. Reporting to the Marketing Manager, in this role, you will support the retail team in the day-to-day operations of Square One, providing outstanding service to our tenants and customers.

You will be a key member of an engaged, high-reaching team – part of a world-class, winning culture that prioritizes people development and focuses on long-term growth. We take pride in leading the industry by earning respect through every interaction, every day. We go above and beyond to protect and grow relationships by anticipating needs, being honest and considerate, and valuing tenants as genuine partners.

As a member of this team, you will be responsible for building and cultivating the community of adopters for all digital products at Yorkdale Shopping Centre.

• As a member of the team, primarily responsible for on-the-ground promotion of initiatives, the Product Specialist will collaborate closely with Marketing Managers and SMBE’s to ensure that messaging, programs and metrics closely align with the strategy and marketing program built and maintained by national marketing strategies.
• Collaborating with local and national colleagues to launch, on-board and off-board products as required.
• Executing local engagement strategies aligned to KPI’s of each product

 

Reporting to Property Marketing Manager, The Digital Product & Community Specialist will support the user experience across the full cycle of the customer journey for all digital platforms and provide

 

(Expertise & Ownership)

• Be known as the best source of information for digital products at Yorkdale Shopping Centre
• Host workshops and trainings promoting products and applications with centre employees, tenants and regional meetings where required
• Be the primary community champion and lead for digital products at Yorkdale Shopping Centre with colleagues, employees, tenants and shoppers
• Oversee the site performance of the retail tech stack

 

(Collaboration)

• Act as liaison with Yorkdale Shopping Centre employees, tenants, specifically content owners and early adopters/end-users
• Work with marketing team on execution of community marketing efforts as outlined in the marketing plan –promotion/adoption strategies.
• Manage community engagement programs and on-the-ground activities related to the promotion of new products (launch & on-board)

 

(Analysis & Evaluation)

• Create, monitor and evolve product feedback loop and share findings with national digital team
• Collaborate with Data, Insights team for monthly and quarterly reporting
• Provide actionable monthly analytics insight to ensure goals and objectives are achieved
• Collaborate with key stakeholders across the business/national team/steering committee/sponsor to share learnings
• Reporting and follow up of issues management with each digital vendor.
• Provide feedback and execute improvements based on learned experience to product manager
• Responsible for regular cadence of QC & QA for all products

 

What We’re Looking For

• Minimum 2 year in digital/user experience/site optimization/digital community management type role
• Knowledge of product feedback loop processes and project management tools
• Exceptional interpersonal skills highlighted by excellent verbal and written communication skills
• Excellent understanding of the evolving digital landscape and SEO best practices
• Excellent leadership capabilities
• Post-secondary education in Business/Commerce or Marketing, Digital Marketing

Our story

Oxford Properties Group (“Oxford”) is a leading global real estate investor, asset manager and business builder. It builds, buys, and grows defined real estate operating business with world-class management teams. Established in 1960, Oxford and its portfolio companies manage approximately C$87 billion of assets across four continents on behalf of their investment partners. Oxford’s owned portfolio encompasses office, logistics, retail, multifamily residential, life sciences, hotels, alternatives and credit in global gateway cities and high-growth hubs. A thematic investor with a committed source of capital, Oxford invests in properties, portfolios, development sites, debt, securities, and real estate businesses across the risk-reward spectrum. Together with its portfolio companies, Oxford is one of the world’s most active developers with over 80 projects currently underway globally across all major asset classes. Oxford is owned by OMERS, the Canadian defined benefit pension plan for Ontario's municipal employees.

For more information on Oxford, visit www.oxfordproperties.com

OMERS is committed to having a workforce that reflects the communities in which we live and work. We are an equal opportunity employer committed to a barrier-free recruitment and selection process. At OMERS inclusion and diversity means belonging. How we create a sense of belonging is through our employees and our vast network of Employee Resource Groups. Whether you are passionate about gender, pride, or visible minorities, we have groups that are focused on making a difference in all of our lives.