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Digital Campaign Manager (Life Sciences)
Company | Klick |
Address | Toronto, Ontario, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Advertising Services |
Expires | 2023-06-14 |
Posted at | 11 months ago |
We are seeking a highly skilled and experienced Digital Campaign Manager, with a background in life sciences to join our Digital Transformation team. As a Digital Campaign Manager, you will play a crucial role in developing and executing digital marketing campaigns for our life science clients.
- Conduct regular meetings with clients to understand their needs, gather feedback, and align campaign strategies with their business goals
- Utilize marketing automation and CRM platforms (such as Salesforce, Adobe, Veeva) to execute campaigns, manage customer data, and track campaign performance
- Collaborate with cross-functional teams, including creative, design, strategy, analytics and development, to create engaging campaign assets and experiences
- Monitor and analyze campaign performance using analytics tools, extracting insights to optimize campaigns and improve results
- Act as a trusted advisor to clients, providing strategic recommendations and insights to drive digital marketing success
- Collaborate with clients and internal teams to develop comprehensive digital marketing strategies tailored to the life science industry
- Generate regular reports and communicate campaign performance to clients and internal stakeholders
- Define campaign goals, key performance indicators (KPIs), and metrics to measure success and drive campaign optimization
- Familiarity with the life science industry, including pharmaceuticals, biotechnology, medical devices, or healthcare services
- Ability to navigate and leverage these platforms to execute campaigns, manage customer data, and generate insights
- Effective written and verbal communication skills to effectively interact with clients, internal teams and stakeholders
- Solid understanding of marketing technology (martech) tools and platforms, including CRM systems (Salesforce, Adobe, Veeva), marketing automation, and content management systems (such as Contentful)
- Ability to work collaboratively in cross-functional teams and handle tight deadlines and changing prioritiesCertification in relevant marketing technologies (e.g., Salesforce, Adobe) is a plus.If you are a results-oriented digital marketer with a passion for the life sciences
- Understanding of industry-specific regulations, compliance, and privacy considerations (e.g., FDA regulations, HIPAA)
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