Content Writer - Pcf (Contract)

Loblaw Agency is our newly minted, in-house creative agency within our Marketing team and we are hiring many new exciting roles! At Loblaw Agency, we expertly translate our customers’ needs into real, engaging work that speaks to Canadians and drives brand love. Join our growing team and come dream up original creative for some of Canada’s most loved and trusted brands!

Loblaw is Canada's food and pharmacy leader, and the nation's largest retailer. Loblaw provides Canadians with grocery, pharmacy, health and beauty, apparel, general merchandise, financial services and wireless mobile products and services. With more than 2,400 corporate, franchised and Associate-owned locations, Loblaw, its franchisees and Associate-owners employ approximately 200,000 employees, making it one of Canada's largest private sector employers.

Loblaw's purpose – Live Life Well® – puts first the needs and well-being of Canadians who make one billion transactions annually in the company's stores. Loblaw is positioned to meet and exceed those needs in many ways: convenient locations; more than 1,050 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at nearly 1,400 Shoppers Drug Mart® and Pharmaprix® locations and close to 500 Loblaw locations; PC Financial® services; affordable Joe Fresh® fashion and family apparel; and a couple of Canada's top brands in President’s Choice and no name®.

Loblaw Agency is looking for a Content Writer to join our team! Working alongside a Designer, you’ll primarily be responsible for concept development and creation of longer-form service articles, social content and additional creative executions as part of our PC Financial® team. Reporting into the Associate Creative Director, you will be part of a fast-moving, fully integrated team, collaborating in an ever evolving-environment to ensure consistent customer messaging and brand tone. The ideal candidate will be passionate about drafting finely-tuned copy that stands out in today’s world, while having the organizational skills to balance project timelines and multiple feedback points.

Key Responsibilities

• Stay updated about advertising trends, consumer surveys, and other data regarding marketing specific related goods and services
• Lead all aspects of copywriting (strategize, ideate, conceptualize, message strategy, write, edit), collaborating with designer and creative leadership team as needed
• Adhere to brand standards, and incorporate direction from both client and legal teams
• Incorporate both research findings provided by the consumer insights team to ensure concepts are insights driven, as well as keywords and SEO best practices
• Contribute to the creative process, by generating ideas for marketing initiatives
• Use organizational skills to maintain systems/processes that provide structure to workflow of copy within the creative department
• Attend briefing meetings, status meetings and kick off meetings where scope and scale of projects are discussed and offer insight and expertise on best practices for content
• Develop supporting social content, including short-form video
• Lead presentations of creative concepts and messaging to marketing teams
• Ensure all projects meet brand standards and are completed on schedule
• Manage workflow, including feedback and revisions as needed

What You'll Need

• Attention to detail in drafting and revising content based on input from client team and legal
• A strong understanding of industry best practices, particularly around digital marketing
• Excellent written and verbal communication skills
• Ability to present and justify creative ideas and concepts
• Positive, collaborative attitude
• Knowledge of, social, SEO, and long-form content creation best practices
• Ability to work in a fast-paced environment and balance timelines for multiple projects
• Minimum 5+ years of experience in content writing/copywriting/communications
• Demonstrated proficiency of writing blog content, particularly longer-form service articles
• Extreme attention to detail and strong organizational skills
• Work experience in the financial space is beneficial but not required

At Loblaw Agency, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections.

Come and join a winning team who demonstrates innovation, energy, creativity and vision. We recognize the importance of a diverse workforce and we therefor encourage applications from Aboriginal Peoples, women, members of a visible minority and persons with a disability. We thank all applicants for their interest, however, only those selected for an interview will be contacted.