B2B Marketing Specialist (Strategy, Execution & Social, 30 Hrs/Week, Sun-Thurs)

Acclivity is currently seeking a highly skilled and experienced B2B Marketing/Strategy Specialist with a strong background in technical and emerging markets. This role requires a minimum of 3 years of B2B marketing experience. The ideal candidate will have a proven track record in developing and executing effective marketing strategies and possess expertise in account-based marketing (ABM). A portfolio showcasing previous work is required for consideration.

Responsibilities:

• Utilize data and analytics to measure and optimize marketing campaigns, identifying areas for improvement and implementing strategic adjustments.
• Create and execute account-based marketing (ABM) campaigns to drive engagement and revenue growth.
• Develop compelling content marketing materials, including white papers, case studies, blog posts, and thought leadership articles.
• Conduct market research and analysis to identify trends, opportunities, and customer pain points.
• Translate client conversations into thought leadership content for social media, blog content and media pitching.
• Collaborate with project managers, design, development, content and social teams to align marketing efforts with client objectives and ensure brand continuity
• Deck planning and outlining for webinars and presentations based on case studies and white papers.
• Develop and implement B2B marketing strategies that align with business goals and target technical and emerging markets.
• Identify and build relationships with niche media outlets, industry analysts and industry influencers
• Leverage LinkedIn and other relevant social media sites acting as client brands and executives to perform target client research and engagement.
• Plan and write copy for ABM ad campaigns.
• Community management and social media content support
• Stay up to date with industry trends, competitive landscape, and emerging technologies to inform marketing strategies and recommendations.

Schedule (Eastern time):

Sunday – 12:30-8 PM

Monday – 12:30-8 PM

Tuesday – 10-3 PM

Wednesday – 10-3 PM

Thursday – 10-3 PM

Some statutory holiday shifts are required (stat pay provided)

Required Qualifications:

• Proven expertise in developing and executing marketing strategies that deliver measurable results.
• Strong project management skills and ability to manage multiple priorities in a fast-paced environment.
• Solid understanding of marketing principles, including segmentation, targeting, positioning, and customer journey mapping.
• Proficiency in leveraging data and analytics to drive marketing decision-making.
• A strong portfolio showcasing successful content marketing initiatives and materials.
• Excellent written communication skills, with the ability to craft compelling content tailored to technical audiences.
• Minimum 3 years of experience in B2B marketing, preferably in technical and emerging markets.
• Experience with account-based marketing (ABM) and driving targeted campaigns.

Nice-to-Have Qualifications:

• Experience as a strategist, providing strategic recommendations to guide marketing efforts.
• Knowledge of the engineering field or similar technical domains, facilitating effective communication with technical stakeholders.
• Background as a technical writer, editor, or journalist/reporter in the business/technology space.

At Acclivity, we value innovation, creativity, and a data-driven approach to B2B marketing. If you possess the required qualifications and any of the nice-to-have qualifications, we encourage you to apply. Join our team as a B2B Marketing/Strategy Specialist and contribute to our mission of delivering exceptional marketing strategies and content in the dynamic world of technical and emerging markets.

Education: English, Journalism, Business, Psychology, Marketing or other relevant education or relevant work experience with demonstrable skills/work product.

We offer:

• Home office expense allowance
• Project management tools that facilitate teamwork among a dispersed, small group of digital marketing pros
• Laptop and relevant equipment provided
• A flexible, remote working environment
• Work from anywhere support
• Commitment to work/life balance

Hours:

30 hours per week

Salary:

$25-$33 hourly converted to salary based on weekly hours agreement