Head Of Content Marketing Jobs in Quebec

Education, Experience, and Licensing Requirements:

Collaborates with internal teams to create landing pages and optimize user experience.

Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

Proven working experience in digital marketing, particularly within the industry

3+ years of relevant experience in marketing automation and data management, preferably in B2B or e-commerce

Experience with ad and analytics platforms

Outstanding analytical and quantitative skills

Outstanding communication skills, both written and verbal

You can self manage, prioritize, and be dynamic (with historical proof)

Be our industry expert on growth strategies and automation across email, web, and paid marketing

Apporter une stratégie de contenu qui soutient et prolonge les initiatives de marketing, à court et à long terme.

Faire évoluer en permanence la stratégie en déterminant quelles méthodes fonctionnent pour la marque et pourquoi.

L'élaboration d'un calendrier de contenu fonctionnel par secteur d'activité (LOB).

L'intégration des activités de contenu dans les campagnes de marketing traditionnelles.

Établir un flux de travail pour la demande, la création, l'édition, la publication et le retrait du contenu.

Assurer une expérience globale cohérente et mettre en œuvre des stratégies de localisation/traduction appropriées.

Exceptional organizational and project management skills.

Familiarity with VIP management and retention strategies.

Collaborate with the VIP team to create tailored experiences, and personalized retention

Previous senior marketing experience within the iGaming/Sports betting industry is essential

Experienced managing cross channel marketing budgets, allocating spend and delivering strong ROI

Must be based in Canada (remotely)

You have experience with marketing automation tools (e.g. Hubspot or similar) and content management processes, systems, and strategies.

You have strong organizational and project management skills with the ability to handle multiple projects simultaneously.

Direct Pressbooks’ processes and best practices around digital content management.

You have strong analytical skills with experience in using data to drive content strategy.

Knowledge of the education, higher education industry and/or publishing industry

Familiarity with learning technologies such as learning management systems, digital courseware, digital publishing, or similar.