Supervisor, Marketing -Tourism Mississauga

Req ID: 22927
Vacancy Type: Permanent
Number of Positions: 1
Closing Date: 05/11/2023
Job Summary
Under the direction of the Director / CEO, Tourism Mississauga, the Supervisor, Marketing, will be responsible for the organization’s marketing and communications strategies as well as the destination’s overall branding and image.
Working with multi-disciplinary teams you will support and develop strategies for the Division's content and digital marketing, owned media design, in-person experiential development, strategic partnerships, as well as, developing, executing and monitoring the annual marketing plan and budget.
Duties and Responsibilities

• Maintain an awareness of current trends and technology in related fields
• Development of marketing strategies for selected sectors of destination marketing
• Prepare and implement monthly and annual marketing research and campaign budgets
• Monitor work load and priorities to ensure timely completion of marketing projects, initiatives and requests
• Lead and/or develop content for multi-channel integrated marketing campaigns and strategies to support the City's strategic goals
• Supervises and provides day-to-day guidance and support for Tourism Mississauga marketing staff
• Assist in managing long-term strategic projects, including developing RFP's, project charters, project plans, strategic plans, business requirements, and budgets
• Provide marketing expertise to internal teams and clients on topics including market research, digital and social media marketing, advertising, experiential and other promotional activities
• Collaborates with other marketing teams across the City on marketing initiatives, with a focus on brand and reputational campaigns and promotional content
• Develop and present: business cases; concept papers; and position papers to senior leaders.
• Manage projects to deliver the desired results with defined campaign timelines
• Drive the quantitative and qualitative evaluation of new marketing and advertising opportunities and provide detailed analysis and performance updates

Skills And Qualifications

• Demonstrated presentation skills.
• Motivated self-starter with excellent oral and written communication, leadership and team building skills.
• Graduate diploma or certificate in project management, digital advertising or destination marketing is an asset.
• Demonstrated and proven ability to lead projects with exceptional project management skills.
• Detailed knowledge of current digital marketing trends and technologies and demonstrated experience in user experience design for mobile and desktop, social media, digital advertising, e-mail marketing, digital signage, etc.
• University degree or post-graduate diploma in business, marketing, public relations, hospitality, digital media, or a combination of education, training and experience deemed equivalent.
• Minimum Five (5) years progressive business experience with a proven track record in strategic marketing plan development and execution
• Strong interpersonal, negotiation and organizational skills and problem-solving abilities.
• Experience in developing business plans/cases and/or strategic plans would be an asset.
• Ability to work creatively and effectively in a team environment is required.
• Experience managing strategic or operational projects with demonstrated ability to deliver on-time quality results.
• Experience in managing, designing, building or modifying websites and other digital products is preferred.

Hourly Rate/Salary: $85,155- $113,541
Hours of Work: 35
Work Location: Civic Centre
Department/Division/Section: CMS/Community Services Dept , CMS/Business Planning , Business & Marketing Solutions
Non-Union/Union: Non Union
A Criminal Record and Judicial Matters Check (Level 2) or Vulnerable Sector Check (Level 3) will be required of the successful candidate, at their own expense, to verify the absence of a criminal record for which a pardon has not been granted.
We thank all who apply, however, only those candidates selected for an interview will be contacted. You can also check your application status in your candidate profile online.
All personal information is collected under the authority of the Municipal Act.
We are an Equal Opportunity Employer. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, the City of Mississauga will provide accommodations throughout the recruitment, selection and/or assessment process to applicants with disabilities. If selected to participate in the recruitment, selection and/or assessment process, please inform Human Resources of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure your equal participation.