Shopper Marketing & Promotions Manager

Our client located in Toronto ON is seeking a remote Shopper Marketing & Promotions Manager to join their team. Reporting to Sr. Manager, Shopper Marketing and Promotions, this associate will drive growth for national brands. They operate as one functional team including Fresh Bakery, Salty Snacks, and Sweet baked goods; projects will span all their businesses including various cross-category programs and the leadership of one major cross-category promotion annually.

Position Responsibilities:

• Strategic and Operational Marketing Lead for major grocery retailer
• Responsibilities will include but will not be limited to the following:

1. Manage multiple projects in a fast-paced environment to keep projects going and meet deadlines
2. Leverage a deep understanding of the customer's business nationally to develop programs that will drive sales and profitable growth
3. Execute multi-brand scale opportunities Nationally
4. Develop and execute banner-specific shopper marketing programs and activities

• Digital programming:
• Manage all financials related to customized Customer Marketing activities. This includes managing a budget as well as establishing and reconciling KPIs/ ROI for all programs and tactics.

1. Support annual plan for digital programming with the internal brand team and digital team where necessary
2. Perform ROI and post analysis and make recommendations on future programming

• Develop customer cross-category programming and work with other strategic vendors to maximize value and sales for BC brands.
• Guides Brand Marketing on effective ways in which to drive shopper engagement on select marketing initiatives
• Cross category Promotions
• Liaise with the customer, field, and brand teams to ensure marketing priorities are, executed and communicate region-specific in-store execution standards & trade materials to the CBT and field sales across each region
• Presents new product and promotional initiatives to the customer, outlining how they will drive growth for the customer
• Work closely with merchandising team to develop incremental space and merchandising opportunities
• Develops strong relationships with the Customer's Marketing department and leverages these relationships to expand into new, mutually beneficial marketing territories
• Complete annual business reviews and develop annual marketing plans, work with key account team on customer business plans
• Create sales materials for new launches and initiatives that incorporate the customer's strategies as well as shopper and consumer insights

1. Lead key promotional programs which could include the 'Back to School' 'Summer Program' or any other seasonal program as necessary. You must be a proven leader that can bring different category brand leaders together despite differing objectives
2. Work with the agency, where applicable to lead promotional program development

REQUIRED EXPERIENCE AND EDUCATION:

• 5+ years' experience in Consumer Packaged Goods Marketing preferably with shopper marketing - Tier 1 CPG will be given priority
• Experience negotiating and working with marketing agencies and delivering fully integrated marketing campaigns that support business objectives and deliver established KPIs
• Required undergraduate degree in Business with a major in Marketing

REQUIRED SKILLS AND KNOWLEDGE:

• Must be proactive and performance-driven, be able to work under pressure in a fast-paced environment, and have the ability to convert insight into actionable initiatives
• Adaptable, persistent, strong initiative, results-oriented
• Superior project management and multi-tasking skill set; this job requires the ability to manage many projects and moves at a quick pace
• Adept with Microsoft Office, Excel, PowerPoint, AC Nielsen, and Margin Minder would be a bonus
• Strong business acumen with excellent financial, analytical, logical & quantitative skills
• Experience managing and negotiating with external suppliers
• Strong presentation & communication skills, both verbal & written
• Excellent communication skills; high energy, enthusiastic with proven people skills, and ability to work as part of a team and independently
• Strong leadership and ability to build cross-functional and cross-regional teams to achieve shared goals (often including sales, manufacturing, product development, purchasing, distribution & finance)
• Solid strategic thinker, with a good understanding of the Canadian retail landscape
• Demonstrates strong thought leadership and problem-solving abilities
• Sense of urgency, hands-on, ability to prioritize is critical, strong presentation skills