Seo Technical Writer Jobs

About Us:

We’re a rapidly growing, independent media tech company headquartered in Vancouver, B.C. Canada. Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work.

Our brands cover project management, product management, people management, customer experience, quality assurance and others, with the goal of connecting people with the knowledge, skills and tools they need to succeed professionally.

We got our start in 2011 as The Digital Project Manager blog, founded by our CEO Ben Aston. Since then, we’ve grown into an international team of 50+ creators, strategists, and innovators with a portfolio of more than 12 online publications. We enjoy an impact-driven environment that combines the agility of a startup with the creativity of an agency and the diversity of a global company.

We’ve recently ranked #30 in The Globe and Mail’s Fastest Growing Company list and received a CMI award for Best Digital Publication for The Digital Project Manager—and we’re listed in both Canada's Top Small & Medium Employers, and Best Employers in BC.

All of this growth is driven by our commitment to our mission: In a world of evolving skills, practices, and technology, we’re creating a playbook for the future of work and empowering communities to create it with us.

About the Role:

As an SEO Technical Writer, you’ll be reviewing software across a variety of industries, use cases, and user groups to produce authoritative and engaging software review content for our growing portfolio of professional publications. Your work will help our readers excel in their careers and play an instrumental role in helping to significantly grow our audiences through organic search.

Our publications are independent resources—educational, authoritative, and trustworthy spaces that serve as both an educational hub and an online community for professionals in various fields.

You, along with the digital media publishing team at Black & White Zebra, will bring your research and writing skills to uplift our content as it’s developed, with the end goal of making awesome content that helps people succeed in their work.

Who You Are:

Experienced writing about SaaS tools— The focus of this role involves researching, reviewing, and writing about the software and SaaS tools that our audience is searching for to succeed in their roles and help their teams and organizations run more smoothly. You have proven experience capturing the essence of what software buyers look for and can convey that information in an authoritative, honest, accurate, and easily digestible way.

Obsessed with the English language—Your command of the English language impresses all who consume your work. You can effortlessly weave in the perfect metaphor to quickly explain a complex concept, and obsess over syntax and grammar. You have an opinion on the oxford comma.

Constantly in the pursuit of knowledge — You are a pro at producing in-depth content on topics you are well-versed in and deeply knowledgeable about. And for subjects you are unfamiliar with, you are just as comfortable digging in and thoroughly researching. You are a stickler for details and know how to communicate a big-picture idea or topic clearly and thoroughly. You go far beyond scratching the surface on any topic, and aspire to cover it comprehensively.

Strive to maintain high standards of quality and excellence — We care deeply about our audiences and want to publish best-in-class content that they will enjoy and come back to revisit. You will be responsible for writing A-list software review content that hits the mark and requires minimal editing. You are comfortable taking traditionally dry subject matter and making it extraordinary and captivating.

Production-oriented — You have never met an output goal you couldn’t meet. You are at your best when you’re working on multiple projects simultaneously, and do whatever it takes to meet your deadlines. You feel confident in your ability to prioritize your schedule to meet ambitious production objectives.

A day in the life:

In a typical week, you'll balance a mix of:

• Occasionally assist with other internal copy needs as directed.
• Revise multiple pieces of content based on Editor feedback
• Write multiple pieces of content, such as software reviews, review lists, supporting keyword content, tool overviews, and other software review-related content.
• Leverage SEO tools to ensure your writing is tailored for search engines as much as our audience.
• Researching software and information based on constructed content briefs or directions from editors on our team.

How your success will be measured:

The success of a SEO Technical Writer at Black and White Zebra is measured equally on quality and quantity. We'll look for consistency in the production of content that meets and exceeds expectations of quality.

You'll also be measured based on your professional growth. We don't expect change overnight, but we do expect you won't be the same writer you were six months after you started.

Required experience:

• On-page SEO and SEO writing: 2+ years
• The ability to breathe life and inject humor into traditionally dry and technical topics
• Command over voice, tone, and narrative with the ability to adapt and grow
• Self-motivated and self-starter
• Composition Professor Praise-Worthy English writing skills
• Experience writing about SaaS tools and B2B content: 2+ years
• Solid understanding of content KPIs
• Professional copywriting experience: 3+ years
• Exceptional communication skills
• Intermediate WordPress skills (1-year experience)

Nice to haves:

• The ability to remain unflappable and driven to deliver success in a dynamic environment with shifting priorities
• A great attitude and convivial nature

When you apply:

We know the application process can be time-consuming. To save you time, we ask that you complete a small assignment to gauge your abilities as a writer.

How To Complete the Assignment

1. This writing test is estimated to take 30-60 minutes. Please review the following in detail:
2. Please write a paragraph or two describing the software Mabl for our publication The QA Lead, for a (hypothetical) article, “The Best QA Software For Startups.” As a writer on our team, you’ll be producing in-depth software reviews that help our audience (in this case, tech leads, developers, or QA leads at a startup) choose the best software for their use case. Focus on being thorough, honest, original, and easy to understand. At BWZ, we love to breathe life and personality into traditionally dry topics, so please also use a tone that’s fun and relatable to a modern digital audience.
3. Separate from the review paragraphs, please write a short sentence that best summarizes the tool at a glance, for the specific audience the article is addressing.