Senior Manager, Paid Media

What is Later?
Later is the leading social media marketing and commerce platform that helps small business owners and creators grow their brands and businesses online. With a unique combination of tools, machine-learning-based recommendations, and education, Later makes it easy to visually plan & schedule social content, drive traffic, and increase sales – empowering customers to turn their passions into possibilities.
Later started at a hackathon in late 2013. Six months later, “Latergramme” launched to almost 20,000 people waiting to use the first version. Later is now the leading visual marketing platform for Instagram, Facebook, Twitter, TikTok, and Pinterest in the world with over seven million users, and in 2021 was ranked #18 in Canada in Deloitte's Fast 50 list, #119 in North America, and placed 51st in the Globe and Mail's Fastest Growing Companies list.
Later & Mavrck
In March 2022, Later was acquired by Boston-based influencer marketing platform Mavrck. The Mavrck platform allows large enterprise brands to automate their influencer marketing strategy for smoother partnerships and performance on campaigns. Together, we’re helping connect creators & marketers to grow their social followings and businesses on social media.
What you’ll be doing
The Senior Manager, Paid Media will be responsible for establishing and executing the global media program across Later + Mavrck. This role requires an understanding of the SaaS industry and experience managing both B2C and B2B paid advertising campaigns. The ideal candidate will have a proven track record of driving results, diversity in media channels and managing high-performing teams at a global scale.

• Stay on top of advertising, marketing, data, targeting, AI, and automation trends that will move the needle on operations and cost efficiencies
• Build & maintain relationships with media partners and vendors
• Lead efforts on developing an Integrated Paid Media focused group to plan for all paid media investments across the entire funnel and effectively support all our key metrics from awareness all the way to final conversion
• Negotiate cost savings where possible
• Develop annual strategy and roadmap for Later + Mavrck to execute global, multi-million dollar campaigns across various media channels
• Manage relationships with key cross functional internal partners and external vendors / partners as needed to ensure campaigns are executed on time and on budget
• Strategy & Management
• Manage and mentor a team of media advertising specialists
• Actively seek out alpha and beta testing opportunities

Campaign Management

• Manage all day-to-day aspects of the paid advertising program including but not limited to paid search, display, video, paid social, affiliates
• Work closely with internal stakeholders (content and creative teams) and provide guidance on Ad messaging, creatives and CTAs aligned with the different stages of the marketing funnel, ICPs and personas
• Manage advertising budgets and allocate spend based on conversion rates and LTV:CAC ratio

Data & Measurement

• Translate data into clear, concise and actionable insights
• Ensure proper lead conversion tracking and KPI reporting from paid enterprise campaigns into marketing automation platform
• Monitor, analyze and deeply understand channel results and

Experimentation & Optimization

• Proactively plan and execute different approaches in service to driving maximum results
• Lead consistent experimentation and optimization process to create new opportunities
• Execute and lead the international paid advertising market expansion: LATAM, France, Germany, and Brazil markets

We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!

• Dedicated to meeting and exceeding expectations
• 10+ years of digital paid advertising experience with proven track record of driving revenue growth through efficient acquisition of high quality customers
• Expertise in various advertising platforms, such as Google Ads, Facebook Ads, LinkedIn Ads, and marketing automation platform
• Excellent communication and collaboration skills, with experience working cross-functionally with marketing, analytics, and product teams
• Experience launching and managing full funnel, localized paid campaigns
• Strong analytical and data-driven mindset, with experience analyzing data and metrics to identify areas for optimization
• Experience understanding B2B buyer journey and marketing funnel
• Proven track record of establishing and improving previous affiliate marketing programs
• Strong project management skills, with the ability to manage multiple campaigns simultaneously
• Endlessly curious
• Open and responsive to situations that require problem-solving skills
• Bachelor’s degree in marketing, business or related field
• Ability to stay up-to-date with industry trends and best practices to continuously improve performance

Our values

• Adapt + Grow: We view uncertainty as opportunity and nimbly adapt.
• Succeed Together: We prioritize diversity and are committed to creating an inclusive environment - there’s a seat for everyone here.
• Make it Happen: We have big ambitions and the courage to achieve them.
• Celebrate: We bring an optimistic mindset into everything we do. We celebrate progress, each other, and unique perspectives.
• Lead with Humility: We put what’s best for all ahead of what’s best for one - no big egos here.

Some perks of being on our team include...

• Wellness: We provide our employees with a monthly Wellness Spending Account, to help cover costs related to fitness equipment, personal training, gym memberships or health and wellness practitioners. We also provide a variety of workshops, meditation and yoga at our monthly Wellness Wednesday events to help our team perform at their best.
• Learning & Development: Growth is a big reason people choose to join our team. We provide opportunities through lunch and learns, training, coaching, mentorship programs, and workshops. We also provide each employee with a generous Education & Conference budget - We support you in pursuing your passions and continued learning!
• Parental benefits: We offer parental leave top-ups, family forming support and a life-transitions program to ensure you and your family are well supported when returning to work
• Flexible PTO: To further support freedom and flexibility, we want you to take the time off when you want or need it to best recharge!
• Healthcare: We offer a comprehensive benefits package including health, dental, vision, STD & LTD, 401k (US-based employees) and an Employee and Family Assistance Program to support the wellbeing of you and your family.
• Technology Bonus: We provide our team with a generous technology bonus to set you up with the tools you need to succeed in your role.
• Employee Resource Groups: Belonging is an important part of doing your best work. These ERGs provide support and community for employees
• Flexible Working Environment & Work from anywhere program: We acknowledge (now more than ever) the importance of work/life balance.

Where we work
We hire into our hub cities of Boston, MA; Denver, CO; Vancouver, BC; Toronto, ON; and London, UK. We post our positions in the hub location(s) where we are open to having the successful candidate be located.
Diversity, inclusion, and accessibility
We value diversity of thought; we are committed to creating a diverse environment and are proud to be an equal-opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.