Media Effectiveness Analyst Jobs

Company Description

dentsu is transforming advertising as a force for growth and a force for good. It has become the destination for employees to cultivate meaningful careers and for brands to accelerate growth like never before. Media is the largest area of specialism within dentsu international, and is brought to markets globally through three award-winning agency brands: Carat, iProspect and dentsu X. All three are underpinned by a scaled network offering of talent, capabilities, and services to support, grow and transform the world’s leading advertisers. Working together as the most integrated network, dentsu Media supports Carat’s EQ and people-first approach, dentsu X’s experience-driven proposition and iProspect’s full-performance methodology. dentsu Media also allows greater access to unparalleled integrated, marketing solutions through the network’s Creative and CXM specialisms.

The Media Effectiveness Analyst, will be part of a cross-functional team, specifically focused on transforming raw data into insights and recommendations to drive business outcomes for our clients. The ideal candidate is a proactive self-starter and has an innate interest in all things data: whether it’s data tidying, visualization, analysis, or statistics, using data to drive business outcomes is a passion.

Data Management: 

• Ensure data quality and data documentation 
• Understanding of ETL process and ability to query databases  
• Ability to determine and gather data requirements for a given project 
• Solve problems with internal and external clients on data issues 
• Access and compile large volumes of data across disparate sources into concise and precise information 
• Identify and resolve data discrepancies and reporting issues 

Data Analysis and Presentation: 

• Clearly and effectively communicate findings 
• Provide support for ad-hoc data and research  
• Produce visuals (charts, graphs) and presentations for summary trend statistics 
• Understand the business processes and leverage the procured knowledge in planning, execution, and reporting 

Qualifications

•  Familiarity with Tableau, Datorama, PowerBI and other data visualization platforms 
•   Basic understanding of the Digital Media landscape 
• Proficient in SQL and baseline understanding of/exposure to Python & R is preferred 
• Strong analytical skills and proficiency with numbers and budgets.
• Aptitude for priority management where it concerns managing multiple deliverables/work streams.
• Advanced level MS Office skills: Excel (Pivot Tables, VLOOKUP’s), Outlook, PowerPoint, etc.
• High-level of confidence with an ability to manage expectations with internal and external stakeholders.
• Post-secondary Degree or Diploma in preferably in a quantitative field (statistics, economics, etc.) or with relevant coursework 
• A minimum of 2 years related industry experience is required 
• Must be able to organize ideas and present back information logically and sequentially.
• Ability to work with cross functional teams and multiple stakeholders.

Additional Information

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.