Recruiter-Digital Engagement And Communications

Posting Details

Position Information

Job Title Recruiter-Digital Engagement and Communications

Appointment Type Full-time Continuing

Position Dates Full-Time Continuing

Hours per week/FTE 35

About The Position

Overview of the Role

The Recruiter – Digital Engagement and Communications, supports Lethbridge College’s enrollment goals by connecting with prospective students using digital tools and effective communications. As the point person on digital engagement tools (e.g., Custom Viewbook ( CVB ), virtual tours, and the future students web page) the incumbent is responsible for overseeing implementation, updates, usage, and reporting on the tools. By liaising with internal teams (such as marketing and web services) as well as communicating with external vendors, the incumbent will ensure the tools are providing critical engagement opportunities for our future learners and are delivering a strong return on investment for recruitment services. This position also oversees all prospective student communications. Using the customer relationship management system (e.g., Salesforce, MailChimp, Survey Monkey), the incumbent writes and delivers concise communications that are appropriate to the receiving audience including high school students, mature learners, influencers of students, and community partners.

Reporting to the Manager, Recruitment, Admissions and Articulation, this position works closely with other departments across the college, including Student Affairs, Marketing, and academic centres, to actively promote Lethbridge College and advance future students toward application. The incumbent applies strategic enrollment management principles to ensure that prospective students are progressing through the recruitment funnel. By creating opportunities for prospective students to engage with other stakeholders in the recruitment funnel (such as admission and academic centre staff) the incumbent will maximize the collaborative nature of recruitment services.

The Recruiter – Digital Engagement and Communications poses effective communication skills and is able adjust their writing style for diverse audiences. Their work centers on relationship building. Relationships with prospective students ensure that future students interpret Lethbridge College as a welcoming and friendly learning environment where they are comfortable asking questions and seeing themselves as learners here. Relationships with internal stakeholders are key, as recruitment services delivers communications on behalf of all our academic programs. This position involves working independently to accomplish tasks yet must be comfortable learning new tools, researching best practices, making recommendations supported by evidence and data, and is responsible for providing on-going updates to the manager or other college leadership representatives.

Position Details

Implementing, maintaining, and reporting for digital engagement tools, including but not limited to:

• Social Media -in partnership with marketing, utilize social media to connect with and engage future students
• Liaising with Marketing in Web Services on implementation, updates, and website promotion of digital tools such as Custom ViewBook and Virtual Tour software
• Evaluate data and track usage of digital tools to make recommendations to manager for future use
• CRM (Salesforce) -the incumbent is the CRM super-user for Recruitment Services and is responsible for data validation, data clean-up, and working with various stakeholders (e.g., RO Business Systems teams, Student Affairs, and CRM admin team) to ensure effective usage of the CRM and on-going evolution of the product
• Research best practices on how stakeholders (future students, partents, high school staff, etc.) use the future students webpage and collaborate with Web Services on updates

Communications – to prospective students and influencers (high school staff, parents/guardians, etc.):

• Updating and maintaining the prospective student communication plan to ensure the prospective student lead base is progressing toward applicant status
• Create newsletters to influencer audiences (i.e., parents, high school staff, community groups) that are informative and reflect Lethbridge College’s commitment to our diverse community partners
• Analyzing the open, click, and read rates of communications to evaluate effective communication methods
• Writing concise communications curated for a diverse audience of future students paying particular attention to different demographic groups (i.e., high school students, mature learners, student influencers, etc.)
• Engaging with internal stakeholders, such as managers, program chairs, and associate deans, to capture their message to future students and to propose collaboration opportunities with recruitment communications
• Use technology tools ( CRM /Salesforce) efficiently to ensure communications are timely and consistent

Virtual Recruiting Events & On Campus Activity Support

• Supporting on campus activities such as Student For A Day, Campus Tours, etc. when necessary
• Seek out virtual recruitment opportunities, analyze costs (including registration fees, staff resources, etc.) and make recommendations to the manager for participation
• Evaluating uptake from virtual recruitment opportunities and reporting on return on investment

Reporting And Research

• Make suggestions to internal stakeholders (i.e., admissions, academic centres, leadership) for warm hand-off of students that are moving closer to, or have progressed to, applicant status
• Create written reports for dissemination to internal stakeholders such as the manager, program chairs, associate deans, and college leadership
• Employ Strategic Enrollment Management principles to ensure prospective students are moving through the recruitment funnel toward application
• Seek out best practices and innovative models of digital engagement and communication for implementation at Lethbridge College
• On a weekly or monthly basis, gather data on digital recruitment and communication metrics to keep the manager abreast of usage, return on investment, and health of the prospective student base

Required Qualifications

• Two years on the job experience in student recruitment or similar role
• Valid driver’s license
• Able to work evenings and weekends as needed
• Minimum 2-year diploma required, preferably in communications or media and public relations

Preferred Qualifications

• Customer service experience
• Bachelor’s degree preferred

Salary AUPE Class Level 9 Step 1 $49,180.45 per annum

Working Here

Land Acknowledgement

Located on the traditional lands of the Blackfoot Confederacy, Lethbridge College is committed to honouring the land from a place of knowing. We honour the Siksikaitsitapi as both the traditional and current Land Keepers of this area, and we welcome all Indigenous and non-Indigenous peoples who call Blackfoot territory their home to disclose as such when submitting applications.

Equity, Diversity and Inclusion

At Lethbridge College, we know we all benefit when the rich diversity of our campus community is fully represented, and all students and employees are included. We are committed to identifying and overcoming systemic barriers that impede individuals from underrepresented groups. We are ready to work together to ensure Lethbridge College is a place where all individuals feel valued for their unique perspectives, skills, and contributions and are afforded equal opportunities to participate in learning, research, and innovation.

We are committed to creating a diverse environment for all qualified applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, disability, and age.

Posting Detail Information

Posting Number P23-00516

Open Date 08/28/2023

Close Date 09/10/2023

Open Until Filled No

Special Instructions to Applicants

Lethbridge College is committed to inclusive recruitment practices by providing reasonable access and accommodations to applicants. If you would like to request an accommodation at any stage of the recruitment process, please contact [email protected] . Private information received in relation to the request will only be used to facilitate the recruitment process and will be kept confidential and shared only as needed with the selection committee.