Coordinator, Digital Engagement Jobs

Posting Details

Position Information

Job Title Coordinator, Digital Engagement

Appointment Type Full-time temporary

Position Dates October 2023 - December 2024

Hours per week/FTE 35

About The Position

The Coordinator, Digital Engagement is a key member of the Student Affairs division at Lethbridge College. Reporting to the Associate Dean, they work with a cross-functional team to create and share communications and build connection with students through a variety of channels including email, SMS , social media, student portal, and AI.

The coordinator works collaboratively with all departments, with a focus on Student Affairs and Registrar’s Office teams to provide a seamless digital experience. An excellent storyteller, the coordinator is able to create emotional connection through digital means and is knowledgeable in current best practices around creating student engagement through communication.

This role oversees a comprehensive student communication plan, with the goal of creating connection and engagement with learners which contributes to reaching institutional retention goals. The coordinator utilizes multiple technologies to operationalize the communication plan and is the Customer Relationship Management ( CRM ) expert within Student Affairs, and creates and analyzes reports to assess campaign success and makes recommendations for future improvements.

Position Details

Student Communications

• Maintains an annual workplan to review and update communications being sent
• Leads the development, monitoring, and updating of annual communication schedule
• Provides feedback and advice on communications written by staff across SA and RO, manages and monitors changes in campaigns
• Oversees overall engagement structure including communication through email, portal, website, and other. Creates calendar of communication and updates on student and staff portals
• Recommends strategies to build engagement with future and current students through various methods

Student portal

• Recommends and/or updates student portal information
• Sets start and end dates for targeted messaging in the portal
• Monitors usage statistics to provide recommendations for changes
• Co-creates marketing plan to direct learners to portal
• Lead role in creating new student portal, as part of a working group
• Ensures accuracy of information and associated linked pages

CRM administrator

• Reviews results of triggered messaging and make adjustments based on data
• Sends event invites and tracks engagement
• Creates email campaigns that are targeted to specific student groups based on criteria such as demographic information, program, or student stage
• Monitors student engagement with communication including open rates, click throughs, and associated behavior
• Builds and generates regular reports related to communication campaigns and shares with appropriate departments for review and analysis
• Ensures data accuracy and student lists

Additional Tasks

• Participates in various working teams with a diverse group of members of the college community
• Stays current with trends in student communication
• Provides support to academic programs on an ad hoc basis

Required Qualifications

• Bachelor’s Degree in related field such as Marketing, Public Relations, Communications (combination of alternative field of study plus related experience will be considered)
• Creative problem solver
• Systems thinker
• Organized and detail oriented

Preferred Qualifications

• Previous experience in a post-secondary work environment
• CRM experience
• Digital engagement experience

Salary AUPE Class Level 11 Step 1 at $30.78 per hour

Working Here

Land Acknowledgement

Located on the traditional lands of the Blackfoot Confederacy, Lethbridge College is committed to honouring the land from a place of knowing. We honour the Siksikaitsitapi as both the traditional and current Land Keepers of this area, and we welcome all Indigenous and non-Indigenous peoples who call Blackfoot territory their home to disclose as such when submitting applications.

Equity, Diversity and Inclusion

At Lethbridge College, we know we all benefit when the rich diversity of our campus community is fully represented, and all students and employees are included. We are committed to identifying and overcoming systemic barriers that impede individuals from underrepresented groups. We are ready to work together to ensure Lethbridge College is a place where all individuals feel valued for their unique perspectives, skills, and contributions and are afforded equal opportunities to participate in learning, research, and innovation.

We are committed to creating a diverse environment for all qualified applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, disability, and age.

Why choose Lethbridge and Lethbridge College

Lethbridge College is learner-focused, with an emphasis on experiential and flexible learning experiences and work-integrated learning.

We have a strong connection to our community and the land. We also promote a work environment that supports professional development and employee wellness, including flexible work arrangements and schedules that allow for work-life balance. In addition, we prioritize equity, diversity, and inclusion across all areas of our campus community.

Lethbridge advantages

Lethbridge offers a relatively low cost of living, with mild winters and sun-filled summers. Outdoor adventures await you in the city’s vast park systems and river valley, and we’re located just an hour and 20 minutes from the mountains. Enjoy the advantages of small-city life while accessing the amenities of a larger city, including arts and culture, sport and recreational facilities, and year-round family-friendly events.

Posting Detail Information

Posting Number T23-00336

Open Date 08/29/2023

Close Date 09/12/2023

Open Until Filled No

Special Instructions to Applicants