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Company | Neo Financial |
Address | Calgary, Alberta, Canada |
Employment type | FULL_TIME |
Salary | |
Category | Financial Services |
Expires | 2023-07-28 |
Posted at | 10 months ago |
Description
- Manage an experimentation roadmap to optimize performance including A/B creative tests, incrementality tests, and spend scaling tests
- Bring expertise in house and build our internal muscles vs relying on outside agency talent
- Establish channel forecasts and budget recommendations, with the speed and ownership to adjust tactics and strategies quickly based on learnings and opportunities
- Manage multi-million dollar monthly digital budgets across all performance marketing channels including Paid Search, Paid Social, Affiliate, Display, App Install Campaigns, SEO, Referrals
- Maintain and monitor key metrics across channels including budget pacing, New Customers, LTV, and CAC
- Maintain an open, flexible, and results-driven team culture that drives value and growth in each individual
- Manage budget and forecasting, including analysis and detailed metrics between spend and performance, providing recommendations on how best to capture ROI
- Direct and manage agencies to achieve goals and ROI targets
- Test new channels and technology to identify incremental audiences and inventory for accelerating growth
- Work closely with agencies and in-house team to optimize media buying in effort to hit aggressive growth targets in a cost-effective manner
- Deep familiarity with CPA, CPC, CPM, and LTV
- Outstanding ability to think creatively, identify and resolve problems
- Ability to synthesize complex ideas into actionable recommendations for senior executives
- 5-7 years of related performance marketing, demand generation, user acquisition and/or consulting experience
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
- Highly proficient in Excel / Google Sheets, as well as a strong grasp of funnel analytics, A/B testing, and metrics driven performance marketing
- Experience in managing large consumer marketplaces or consumer digital brands
- Deep understanding of organic and paid marketing channels
- Experience with Web & App Tracking/Attribution
- Meaningful Equity - employees are owners, so when the company succeeds, you do too!
- Wellness Benefits - complimentary access to Headspace and FitOn subscriptions
- Paid Maternity & Parental Leave - company top-up and 100% benefits coverage while you’re away
- Modern Office Space - our newly renovated headquarters in Calgary and Winnipeg is prime for collaboration and innovation!
- Extended Health Benefits - comprehensive health and dental coverage that starts on day one
- Learning Events - all-company huddles, product demo days, guest speakers, and more!
- Flexible Compensation Scenarios - the ability to choose your base salary and equity combination
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