Lead Generation Specialist, Art

About Peggy

Peggy is reenvisioning the art market by establishing Art 2.0. Our mission is to give everyone access to art. What does this mission look like materialized? A world with art in every home. Peggy creates new opportunities within the art market by making contemporary art accessible, filling the untapped gap of resale activity in the middle market and shifting benefits to artists by enabling resale royalties.

Being on the frontier takes visionary thinking, a flexible mindset and the ability to thrive in chaos. We value security, storytelling, straightforwardness and forward-thinking. Peggy is the place for you if you’re seeking personal and professional growth and to establish a new way of doing business in the art market.

As a seed-stage startup, Peggy does not offer a rigid corporate structure. If you crave the structure, clarity and predictability of traditional corporate environments, Peggy might not be a place where you’ll thrive. We operate in an ambiguous environment by being curious, placing bets, shipping fast and learning from the outcomes. We are light on processes at Peggy, instead favouring relationships of high trust achieved through high impact. At our stage, exceptional competencies centre around leading, owning and prioritizing work that achieves business strategies.

About the Role

We are searching for an enthusiastic and detail-oriented Lead Generation Specialist to help build a high-quality community and selection of artworks within the app.

Reporting to the Director of Operations, this role focuses primarily on building a solid foundation of art world information from existing accounts to potential artist prospects. This art world, data-focused role generates the email and contact information, stores and manages data, automates outreach, and populates content data.

Your Responsibilities

Lead Generation

• Build and maintain a database (Hubspot CRM) of potential artists contacts through online research and data mining.
• Conduct regular audits of the lead database to ensure accuracy and completeness.
• Develop and execute effective strategies to generate high-quality leads.
• Work collaboratively with the Supply team to funnel, triage, elevate potential artist leads to the relevant sales team members.
• Identify and act on opportunities to conduct outreach via social media.
• Maintain and track lead generation metrics to optimize and improve the lead generation process.
• Use email marketing and automation tools to initiate contact and generate leads.

Account Creation

• Populate the Peggy app with relevant information, including data entry of artist CV details and artwork descriptions.
• Populate HubSpot CRM with relevant information, including contact details and location.

Community Monitor

• Wear many hats, e.g. on an ad hoc basis assisting with artist onboarding calls, fingerprinting training, etc
• Monitor and moderate user activity, ensuring a healthy environment that meets Peggy’s ethical expectations.
• Prioritize, triage, and streamline Hubspot and Zendesk inbounds from artists, galleries, and collectors.
• Use your skills to help the Demand team generate lists of collectors and collector influencers (e.g. interior designers, real estate agents, etc)

Your Profile

Peggy has a multi-faceted team composed of various backgrounds and experiences, from technology to the traditional art world, with the unified goal of making art available in every home. For this supply-focused role includes but is not limited to the following:

• Strong attention to detail and ability to manage and organize data.
• Ability to work independently and manage multiple projects and deadlines.
• 2+ years of experience in lead generation, CRM management, or similar roles.
• Experience in writing SQL queries is not required but would be a bonus.
• Proficiency in Google Spreadsheets (or Excel).
• Passion for contemporary art and desire to learn about the art world.
• Experience in data analysis, quantitative modelling, and presenting analytics would be a plus.
• Strong communication skills and ability to work collaboratively with cross-functional teams, and external client-facing interactions (e.g. artists).
• Experience using email marketing and automation tools.