Jr Copywriter Jobs

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

Working Arrangement

Hybrid

As a Content Creator/Writer you will partner with our Sponsor Marketing squads in Individual Insurance Canada to create marketing campaigns from concept to delivery across a variety of channels. You will be responsible for producing high-quality, engaging, and informative content and creative that aligns with the Manulife brand and the target audiences of our sponsor clients. You will work closely with our cross functional Agile squad team members, marketing, and product to develop and execute user-tested and validated campaign strategies that help drive business results. This is a digitally focused, fast-paced, changing environment where every day brings something new, and innovative ideas are encouraged!

As a Content Creator/Writer You Will Need To

• Collaborate with the squad on testing and validation of content to make insights driven recommendations.
• Deliver a consistently high quality of creative copy and marketing ideas and approaches
• Create high-quality, engaging and informative content for online and offline channels, including but not limited to integrated multi-tactic campaigns, emails, e-newsletters, B2B and B2C videos, articles, social media and blog posts, print ads, direct mail campaigns and more.
• Participate in working sessions, contribute creative ideas, and identify opportunities to continue to elevate our marketing efforts.
• Stay up-to-date with industry trends, customer preferences, and competitor activities to help inform your work.
• Present ideas with confidence and impact, backed by validation and key insights to Product Owner and key stakeholder groups.
• Develop and execute content and copy that aligns with campaign objectives and strategies, including lead generation, retention, up sell/cross sell, winback, loyalty and awareness programs.
• Collaborate with subject matter experts, marketing and product, and other team members.
• Monitor and analyze content performance metrics such as page views, engagement rates, click-through rates, and conversions to drive business results and help inform future strategies.

As a Content Creator You Have

• Knowledge of AI prompts or keen interest in use of AI for copywriting/ content generation an asset
• 1-4 years of experience in content creation.
• Experience in B2B and B2C communications an asset
• A Bachelor's degree or Diploma in journalism, marketing, communications, or a related field.
• Experience in the financial services and insurance sector an asset
• Strong relationship and team-building skills
• Excellent writing, editing, and proofreading skills with a keen eye for detail and accuracy
• Proficiency in SEO and digital marketing best practices.
• A positive attitude with and an “own it” mindset
• Ability to work independently and collaboratively, manage multiple projects and deadlines, and adapt to changing priorities.
• Experience with social media marketing, email marketing, and other digital marketing channels.
• Research and analytical skills, including the ability to interpret data and draw actionable insights.

What We Bring 

• A bold ambition and set of goals to drive transformation in our industry 
• Learn more about us here (https://www.manulife.com/en/careers/why-join-us.html) 
• A leadership team dedicated to your continuous growth and success 
• A commitment to supporting a healthy work life balance for its employees
• Our best, everyday 
• Digital leadership and innovation in the insurance and financial services sector
• A commitment to inclusion and equality, not just in words but in actions
• A company recognized by Mediacorp Canada as one of Canada’s top 100 employers
• A company that leading the industry in mental health supports for its employees and their families with one of the most comprehensive employee mental health benefits programs in Canada

Manulife has lots of perks including, but not limited to:

• An abundance of career paths and opportunities to advance 
• Manulife Share Ownership Program with employer matching 
• Competitive compensation 
• Financial support for ongoing training, learning, and education 
• Retirement Savings Accounts including a RPP (Pension Plan), RRSP (Retirement Savings Plan), and TFSA (Tax Free Savings account) 
• Customizable Benefits Package including Health, Dental, Vision, and 100% of Mental Health expenses 

Please include writing samples or a link to an online portfolio as part of your application. Thank you!

About Manulife And John Hancock

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under ‘945’ in Hong Kong.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Salary & Benefits

The annual base salary for this role is listed below.

Primary Location

Toronto, Ontario

Salary range is expected to be between

$51,525.00 CAD - $85,875.00 CAD

If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.