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Digital Media Specialist Jobs
Company | National Bank of Canada |
Address | Montreal, Quebec, Canada |
Employment type | TEMPORARY |
Salary | |
Category | Banking,Financial Services |
Expires | 2023-05-21 |
Posted at | 1 year ago |
Description
- Temporary position lasting 12 months .**
- Serve as an internal media expert and a point of contact for agencies and partners by innovating with the media mix and tactics and applying best media practices
- Work with other media experts, digital partners, audiences, and analytics teams to identify opportunities as a group, share optimizations, and ensure that processes are standardized across teams
- Manage the partnership with aggregators (banking product comparison sites) to activate affiliations, and coordinate and monitor the initiatives to be launched
- Demonstrate the impact of optimizations to internal teams: prepare weekly performance monitoring and monthly reports, and present results and observations
- Keep abreast of new technology and practices to seize new opportunities
- Provide strategic and operational recommendations to meet acquisition objectives while being cost-effective
- Give your expert advice on supporting and guiding media transformation projects in collaboration with the Media Manager
- Monitor performance and plan the budget regularly while following product seasons and maximizing opportunities
- Work with our creative agencies and internal graphic designer to design our digital marketing efforts in line with best practices and new developments
- Ensure that digital media campaigns are consistent and aligned with agencies in order to achieve consideration and acquisition objectives
- Leadership skills and a proactive attitude
- Bilingualism (English and French) required, as you will frequently interact with service providers or partners who speak a language other than French
- Willingness to challenge the status quo and promote new ideas based on data
- In-depth knowledge of campaign management and partner relationships for meeting acquisition objectives
- Experience with digital purchasing platforms (Google Campaign Manager, DV360, Google Ads, Facebook Business Manager, etc.) and direct partnerships (aggregators, La Presse, Bell Media, CBC, etc.)
- Thorough knowledge of the advertising business, media buying and optimization on platforms for paid-search, social, display, video, and affiliation channels
- Knowledge of Adobe Analytics, an asset
- At least 4 years of experience managing digital media campaigns
- Strong communication and interpersonal skills – able to work in a large, matrix-based organization
- Virtual sleep clinic
- Telemedicine service
- Health and wellness program, including many options
- Preferential banking services
- Employee Share Ownership Plan
- Generous pension plan
- Employee and Family Assistance Program
- Flexible group insurance
- Initiatives promoting community involvement
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