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Senior Manager - Media Buyer
Company | CSC Generation |
Address | Canada |
Employment type | FULL_TIME |
Salary | |
Category | Venture Capital and Private Equity Principals |
Expires | 2023-09-02 |
Posted at | 9 months ago |
CSC Generation Holdings family of brands is an Altos Ventures backed technology company that is saving retail by acquiring store and catalog-based retailers, and transforming them into high performing, “digital first” brands. In just seven years, we’ve acquired and turned around brands including: Sur La Table, Z Gallerie, Direct Buy, One Kings Lane and Touch of Modern saving thousands of jobs.
- Analyze and optimize toward client KPIs based on ad platform metrics as well as data from other platforms or tools to hit revenue goals.
- Build, manage, and optimize performance-focused media buying campaigns on Google and Microsoft Ads.
- Generate weekly and other periodic reports highlighting key metrics and providing insights into optimizations and next steps.
- Manage budgets ranging between $5,000-$20,000 per day across multiple accounts.
- Develop an optimization process for Google buying that’s straightforward, successful, and repeatable.
- Ensure client pixel tracking is accurate and functioning properly.
- Lead meetings while sharing performance metrics, test results, learnings, and next steps.
- Work with the creative team to set up A/B testing of ad creative and periodic refresh.
- Experience working with Google Ads/Paid Media/connected TV support teams to mitigate and resolve issues.
- Deep knowledge of the Google Ads platform, policy, and best practices including bidding strategies, audience targeting, and scaling techniques.
- Experience leading Google teams managing advertising budgets exceeding $100,000 monthly.
- Collaborate with cross-functional teams, including creative, product, and analytics, to ensure successful campaign execution.
- 5+ years of paid Google Ads/Paid Media/ connected TV advertising experience.
- Fast learner who can work on a team and independently.
- Track record of efficient conversion-based campaigns with direct response marketing.
- Test and optimize through the customer journey from impression to purchase (ad creative, ad placement, landing page experience, A/B and multivariate testing).
- Advanced knowledge of Google Analytics GA4, Google Ads pixel tracking, and conversion attribution.
- Must have an advanced understanding of split testing, reporting, and optimization for performance-based ROIs.
- Excellent writing and verbal communication skills.
- 100% Remote Opportunity!
- Birthday off with pay!
- This is an interesting opportunity with growth potential and bonus opportunities for passionate marketers that genuinely care about success. If that sounds like you, we want to hear from you!
- Competitive compensation
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